Resources
Press Release Template
A free, fill-in-the-blank press release template — copy it straight from this page, follow the section-by-section guidance, or download the formatted version to write your own.
What a press release template is
A press release template is a reusable format for announcing news — a fill-in-the-blank structure that covers everything editors expect: a headline, a dateline, an opening that answers who and what and why, a body with a quote, a company boilerplate, and contact details. Starting from a template means you're never staring at a blank page, and your release comes out in the standard shape journalists recognize and can act on quickly.
The universal template
Copy this and fill in the brackets. It works for almost any announcement — for type-specific versions, see the templates further down.
[Company] [Announces / Launches / Reports] [The News]
[One sentence expanding on the headline.]
[City, State] / [Wire] / [Date] — [Company]([Exchange: Ticker, if public]), [one-line company descriptor], today announced [the news and why it matters].
[Body paragraph one: the key details — what, when, how, and the benefit.]
[Body paragraph two: supporting detail, data, or context.]
“[Quote from a named spokesperson that adds insight or vision,]” said [Name], [Title] at [Company].
[Optional closing paragraph: availability, next steps, or a call to action.]
About [Company]
[One or two sentences on what the company does and who it serves.]
Media Contact:[Name] · [email] · [phone]
###
How to fill in each section
- 1
Headline
One clear line stating the news. Lead with the outcome, not the setup, and keep it under about 15 words.
- 2
Dateline
City, state, and date at the start of the first paragraph, so editors know where and when the news broke.
- 3
Lede
The opening sentence answers who, what, and why it matters — the whole story in miniature.
- 4
Body
Supporting detail and data, then a quote from a named spokesperson that adds insight rather than repeating facts.
- 5
Boilerplate
A short, standing "About" paragraph describing your company — the same one you can reuse on every release.
- 6
Contact
Name, email, and phone for media follow-up. The "###" below it signals the end of the release.
Want the ready-to-use file?
Download the formatted press release template — a clean document you can type straight into and reuse for every announcement.
Download the templateTemplates by type
Writing a specific kind of announcement? Each of these includes a real example and a tailored template.
Template FAQ
What is a press release template?
It's a reusable, fill-in-the-blank format for writing a press release — covering the headline, dateline, opening, body, quote, boilerplate, and contact details in the order editors expect.
Is this press release template free?
Yes. You can copy the full template on this page at no cost, and download a formatted version to write in whenever you're ready.
How do I use a press release template?
Copy the structure, then replace each bracketed prompt with your own details — your headline, your news, your quote, your boilerplate. Keep the order the same, since it's the format journalists are used to reading.
What format should a press release be in?
Headline, dateline, an opening paragraph answering who and what and why, a body with a quote, a company boilerplate, and media contact info — usually 300 to 600 words, closed with "###". The template above follows exactly that format.
Where can I download a press release template?
You can download the formatted template here — a ready-to-use document you can type straight into.
Ready to publish your news?
Write it with the template above, then get it in front of the right audience.
Resources
Press Release Template
A free, fill-in-the-blank press release template — copy it straight from this page, follow the section-by-section guidance, or download the formatted version to write your own.
What a press release template is
A press release template is a reusable format for announcing news — a fill-in-the-blank structure that covers everything editors expect: a headline, a dateline, an opening that answers who and what and why, a body with a quote, a company boilerplate, and contact details. Starting from a template means you're never staring at a blank page, and your release comes out in the standard shape journalists recognize and can act on quickly.
The universal template
Copy this and fill in the brackets. It works for almost any announcement — for type-specific versions, see the templates further down.
[Company] [Announces / Launches / Reports] [The News]
[One sentence expanding on the headline.]
[City, State] / [Wire] / [Date] — [Company]([Exchange: Ticker, if public]), [one-line company descriptor], today announced [the news and why it matters].
[Body paragraph one: the key details — what, when, how, and the benefit.]
[Body paragraph two: supporting detail, data, or context.]
“[Quote from a named spokesperson that adds insight or vision,]” said [Name], [Title] at [Company].
[Optional closing paragraph: availability, next steps, or a call to action.]
About [Company]
[One or two sentences on what the company does and who it serves.]
Media Contact:[Name] · [email] · [phone]
###
How to fill in each section
- 1
Headline
One clear line stating the news. Lead with the outcome, not the setup, and keep it under about 15 words.
- 2
Dateline
City, state, and date at the start of the first paragraph, so editors know where and when the news broke.
- 3
Lede
The opening sentence answers who, what, and why it matters — the whole story in miniature.
- 4
Body
Supporting detail and data, then a quote from a named spokesperson that adds insight rather than repeating facts.
- 5
Boilerplate
A short, standing "About" paragraph describing your company — the same one you can reuse on every release.
- 6
Contact
Name, email, and phone for media follow-up. The "###" below it signals the end of the release.
Want the ready-to-use file?
Download the formatted press release template — a clean document you can type straight into and reuse for every announcement.
Download the templateTemplates by type
Writing a specific kind of announcement? Each of these includes a real example and a tailored template.
Template FAQ
What is a press release template?
It's a reusable, fill-in-the-blank format for writing a press release — covering the headline, dateline, opening, body, quote, boilerplate, and contact details in the order editors expect.
Is this press release template free?
Yes. You can copy the full template on this page at no cost, and download a formatted version to write in whenever you're ready.
How do I use a press release template?
Copy the structure, then replace each bracketed prompt with your own details — your headline, your news, your quote, your boilerplate. Keep the order the same, since it's the format journalists are used to reading.
What format should a press release be in?
Headline, dateline, an opening paragraph answering who and what and why, a body with a quote, a company boilerplate, and media contact info — usually 300 to 600 words, closed with "###". The template above follows exactly that format.
Where can I download a press release template?
You can download the formatted template here — a ready-to-use document you can type straight into.
Ready to publish your news?
Write it with the template above, then get it in front of the right audience.