Resources
Press Release Examples & Templates
Real press release examples for every kind of announcement — product launches, partnerships, events, milestones, earnings, and awards. See how each one is built, grab a template, and publish your own over the ACCESS Newswire wire.
A press release turns company news into coverage — and the fastest way to write a good one is to start from a strong example. Below are press release examples for the announcements companies make most often, from product launches and partnerships to events, earnings, milestones, and awards. Each one shows the structure, gives you a reusable template, and links to what you need to write and distribute your own over the wire.
The anatomy of a press release
The format barely changes from one announcement to the next. Here's how the six pieces fit together — the numbers on the sample map to the breakdown beside it.
- 1
Headline
One clear line stating the news. Lead with the outcome, not the setup.
- 2
Dateline
City, state, and date, so editors know where and when the news broke.
- 3
Lede
The opening paragraph answers who, what, and why it matters.
- 4
Body
Supporting detail, data, and a quote from a named spokesperson.
- 5
Boilerplate
A short standing description of your company.
- 6
Contact
Name, email, and phone for media follow-up.
Examples by type
Pick the announcement you're writing. Each example breaks down the structure and gives you a template to start from.
Product Launch
Announce a new product, feature, or platform. Lead with what's new and why it matters, then back it with availability, data, and a quote.
View example →Partnership
Announce a partnership, collaboration, or program. Name both parties up top, then explain what the partnership does and who benefits.
View example →Event
Promote a conference, presentation, or appearance. Cover the who, what, when, and where up front, and give readers a reason to attend or tune in.
View example →Milestone
Mark an anniversary, rebrand, or major company moment. Put the milestone first, then the story behind it and what comes next.
View example →Earnings Release
Report quarterly or annual results. Lead with the headline numbers, then add context, guidance, and a quote from leadership.
View example →Awards
Mark an award, ranking, or recognition. Name the honor and who granted it, then connect it to the work that earned it.
View example →Press release FAQ
What is a press release?
A press release is a short, factual announcement a company sends to journalists and publishes to the wire to share news — a product launch, a funding round, a new hire, and so on. It's written in a standard format editors recognize, so the news is easy to pick up and run.
What should a press release include?
A headline, a dateline, an opening paragraph that answers who and what and why it matters, a body with supporting detail and a quote, a boilerplate describing your company, and media contact information. The six pieces above cover the full format.
How long should a press release be?
Most run 300 to 500 words — roughly one page. Long enough to give an editor the full story and a usable quote, short enough that the news isn't buried.
How do I write a press release?
Start from the example that matches your announcement above. Each one shows the structure for that type and gives you a template, so you're filling in your details rather than writing from a blank page.
How do I distribute a press release?
Once it's written, distribute it over the ACCESS Newswire wire to reach journalists, newsrooms, and financial outlets. If you'd like help writing it first, the Content Pro team can draft and edit it for you.
Ready to publish your news?
Write it with the examples above, then get it in front of the right audience.
Press Release Examples
Product Launch Press Release Example
How to announce a new product, feature, or platform — with a real example from the ACCESS Newswire wire, a breakdown of why it works, and a template you can copy.
What a product launch release does
A product launch press release introduces something new — a product, feature, platform, or major update — to journalists, customers, and the market. The goal is to make the news easy to understand and easy to cover: lead with what's launching and why it matters, prove it with concrete capabilities and a quote, and tell readers how to get it.
A real example
ACCESS Newswire Launches ACCESS Insights & Analytics
In May 2026, ACCESS Newswire announced ACCESS Insights & Analytics, an AI-powered platform that scores press releases and predicts how likely they are to be cited by AI assistants. It's a strong product-launch model: the headline names the company and the product, the opening states what it is and why it matters, the body lays out capabilities in scannable bullets, and a CEO quote frames the bigger picture — all before the boilerplate and contacts.
Read the full release →How it's built
The same six parts every release uses — here's how this one handles each.
- 1
Headline
Names the company, the product, and the category in one line, so an editor knows the story instantly.
- 2
Subhead
A single italic line under the headline previews the standout features — the AI metrics and discoverability prediction — before the reader commits to the body.
- 3
Dateline & lede
City, wire, and date, then a first paragraph that states who (the company, with its ticker), what (the launch), and why it matters.
- 4
Body
Bolded subheads and bullet points break the capabilities into scannable chunks — the fastest way to let a journalist lift exactly what they need.
- 5
Quote
A named executive quote lands after the capabilities, adding vision and a human voice rather than repeating the facts.
- 6
Boilerplate & contact
A short "About" paragraph, media contacts, and — because the company is public — a forward-looking-statements note.
Product launch template
Copy this and fill in the brackets.
[One sentence on the key benefit or what makes it different.]
[City, State] / [Wire] / [Date]
[Company]([Exchange: Ticker, if public]), [one-line company descriptor], today announced [Product Name], [what it is and what it does for customers].
[Paragraph on the problem it solves and how it works.]
Key features:
• [Feature one — and the benefit]
• [Feature two — and the benefit]
• [Feature three — and the benefit]
“[Quote from a named executive on why this matters,]” said [Name], [Title] at [Company].
[Availability, pricing, and how to get it.]
About [Company]
[One or two sentences on what the company does and who it serves.]
Media Contact:[Name] · [email] · [phone]
Product launch FAQ
What is a product launch press release?
It's a press release that announces a new product, feature, or platform to journalists and the market. It explains what's launching, why it matters, what it does, and how to get it — in a format editors can quickly turn into coverage.
What should a product launch press release include?
A headline naming the company and product, a subhead previewing the key benefit, a dateline and opening paragraph, a body with the main features (bullets help), a quote from a named executive, availability details, and a boilerplate with media contacts.
How long should it be?
Around 400 to 600 words. Long enough to cover the features and a quote, short enough that the news stays front and center.
When should I send it?
On or just before the product becomes available, so readers can act on the news. Send it early in the day, mid-week when possible, to give journalists time to pick it up.
How do I distribute a product launch release?
Distribute it over the ACCESS Newswire wire to reach journalists, newsrooms, and industry outlets. If you'd like help writing it first, the Content Pro team can draft and edit it for you.
Ready to launch your news?
Write it with the template above, then get it in front of the right audience.