Resources
Press Release Examples & Templates
Real press release examples for every kind of announcement — product launches, partnerships, events, milestones, earnings, and awards. See how each one is built, grab a template, and publish your own over the ACCESS Newswire wire.
A press release turns company news into coverage — and the fastest way to write a good one is to start from a strong example. Below are press release examples for the announcements companies make most often, from product launches and partnerships to events, earnings, milestones, and awards. Each one shows the structure, gives you a reusable template, and links to what you need to write and distribute your own over the wire.
The anatomy of a press release
The format barely changes from one announcement to the next. Here's how the six pieces fit together — the numbers on the sample map to the breakdown beside it.
- 1
Headline
One clear line stating the news. Lead with the outcome, not the setup.
- 2
Dateline
City, state, and date, so editors know where and when the news broke.
- 3
Lede
The opening paragraph answers who, what, and why it matters.
- 4
Body
Supporting detail, data, and a quote from a named spokesperson.
- 5
Boilerplate
A short standing description of your company.
- 6
Contact
Name, email, and phone for media follow-up.
Examples by type
Pick the announcement you're writing. Each example breaks down the structure and gives you a template to start from.
Product Launch
Announce a new product, feature, or platform. Lead with what's new and why it matters, then back it with availability, data, and a quote.
View example →Partnership
Announce a partnership, collaboration, or program. Name both parties up top, then explain what the partnership does and who benefits.
View example →Event
Promote a conference, presentation, or appearance. Cover the who, what, when, and where up front, and give readers a reason to attend or tune in.
View example →Milestone
Mark an anniversary, rebrand, or major company moment. Put the milestone first, then the story behind it and what comes next.
View example →Earnings Release
Report quarterly or annual results. Lead with the headline numbers, then add context, guidance, and a quote from leadership.
View example →Awards
Mark an award, ranking, or recognition. Name the honor and who granted it, then connect it to the work that earned it.
View example →Press release FAQ
What is a press release?
A press release is a short, factual announcement a company sends to journalists and publishes to the wire to share news — a product launch, a funding round, a new hire, and so on. It's written in a standard format editors recognize, so the news is easy to pick up and run.
What should a press release include?
A headline, a dateline, an opening paragraph that answers who and what and why it matters, a body with supporting detail and a quote, a boilerplate describing your company, and media contact information. The six pieces above cover the full format.
How long should a press release be?
Most run 300 to 500 words — roughly one page. Long enough to give an editor the full story and a usable quote, short enough that the news isn't buried.
How do I write a press release?
Start from the example that matches your announcement above. Each one shows the structure for that type and gives you a template, so you're filling in your details rather than writing from a blank page.
How do I distribute a press release?
Once it's written, distribute it over the ACCESS Newswire wire to reach journalists, newsrooms, and financial outlets. If you'd like help writing it first, the Content Pro team can draft and edit it for you.
Ready to publish your news?
Write it with the examples above, then get it in front of the right audience.
Press Release Examples
Event Press Release Example
How to announce a conference, webinar, or appearance — with a real example from the ACCESS Newswire wire, a breakdown of why it works, and a template you can copy.
What an event release does
An event press release tells people about something happening on a specific date — a conference, a webinar, a speaking slot, or an appearance. The whole job is to answer who, what, when, and where up front, then give readers a clear next step: register, attend, or schedule a meeting. Event releases can be short; a quote is optional, but the date, location, and call to action are not.
A real example
ACCESS Newswire to Participate in Lake Street's BIG9 Conference
In August 2025, ACCESS Newswire announced that management would participate in Lake Street's 9th Annual Best Ideas Growth Conference. It's a lean, effective event model: the headline names the company, the event, and the date; the opening paragraph folds in the who, what, when, and where; and it closes with a clear next step — how to schedule a one-on-one meeting. No filler, just the essentials a reader needs to act.
Read the full release →How it's built
An event release trims to the essentials — here's how this one handles each part.
- 1
Headline
Names the company, the event, and the date — so the who, what, and when are clear before the reader even reaches the body.
- 2
Dateline & lede
The workhorse paragraph: it folds in who (the company, with its ticker), what (management will participate), when (the date), and where (the venue and city).
- 3
Logistics
Date and location stated plainly, so anyone reading can decide whether and how to attend.
- 4
Call to action
The essential event element: a clear next step — here, how to schedule a one-on-one meeting or learn more.
- 5
Boilerplate & contact
A short "About" paragraph, media contacts, and — because the company is public — a forward-looking-statements note.
Event template
Copy this and fill in the brackets.
[Optional: one line on what you'll share or why it matters.]
[City, State] / [Wire] / [Date]
[Company]([Exchange: Ticker, if public]), [one-line company descriptor], today announced that [who — e.g., management or executive name] will [participate in / present at / host] [Event Name], taking place [date] at [venue, city].
[Optional: one or two sentences on the session, topic, or what attendees can expect.]
To [register / attend / schedule a meeting], [clear instruction and link].
About [Company]
[One or two sentences on what the company does and who it serves.]
Media Contact:[Name] · [email] · [phone]
Event FAQ
What is an event press release?
It's a press release announcing that a company is hosting, attending, or presenting at an event — a conference, webinar, or appearance. It gives the who, what, when, and where, plus how to take part.
What should an event press release include?
A headline with the event and date, an opening paragraph covering who, what, when, and where, any session or topic details, and a clear call to action — how to register, attend, or schedule a meeting. A quote is optional.
How far in advance should I send it?
Usually one to two weeks before the event, so people have time to plan and register. For a large conference, earlier can help drive attendance.
How long should it be?
Short is fine — often 200 to 400 words. The details and the call to action matter more than length.
How do I distribute an event release?
Distribute it over the ACCESS Newswire wire to reach journalists, newsrooms, and industry outlets. If you'd like help writing it first, the Content Pro team can draft and edit it for you.
Ready to announce your event?
Write it with the template above, then get it in front of the right audience.