Resources
Press Release Examples & Templates
Real press release examples for every kind of announcement — product launches, partnerships, events, milestones, earnings, and awards. See how each one is built, grab a template, and publish your own over the ACCESS Newswire wire.
A press release turns company news into coverage — and the fastest way to write a good one is to start from a strong example. Below are press release examples for the announcements companies make most often, from product launches and partnerships to events, earnings, milestones, and awards. Each one shows the structure, gives you a reusable template, and links to what you need to write and distribute your own over the wire.
The anatomy of a press release
The format barely changes from one announcement to the next. Here's how the six pieces fit together — the numbers on the sample map to the breakdown beside it.
- 1
Headline
One clear line stating the news. Lead with the outcome, not the setup.
- 2
Dateline
City, state, and date, so editors know where and when the news broke.
- 3
Lede
The opening paragraph answers who, what, and why it matters.
- 4
Body
Supporting detail, data, and a quote from a named spokesperson.
- 5
Boilerplate
A short standing description of your company.
- 6
Contact
Name, email, and phone for media follow-up.
Examples by type
Pick the announcement you're writing. Each example breaks down the structure and gives you a template to start from.
Product Launch
Announce a new product, feature, or platform. Lead with what's new and why it matters, then back it with availability, data, and a quote.
View example →Partnership
Announce a partnership, collaboration, or program. Name both parties up top, then explain what the partnership does and who benefits.
View example →Event
Promote a conference, presentation, or appearance. Cover the who, what, when, and where up front, and give readers a reason to attend or tune in.
View example →Milestone
Mark an anniversary, rebrand, or major company moment. Put the milestone first, then the story behind it and what comes next.
View example →Earnings Release
Report quarterly or annual results. Lead with the headline numbers, then add context, guidance, and a quote from leadership.
View example →Awards
Mark an award, ranking, or recognition. Name the honor and who granted it, then connect it to the work that earned it.
View example →Press release FAQ
What is a press release?
A press release is a short, factual announcement a company sends to journalists and publishes to the wire to share news — a product launch, a funding round, a new hire, and so on. It's written in a standard format editors recognize, so the news is easy to pick up and run.
What should a press release include?
A headline, a dateline, an opening paragraph that answers who and what and why it matters, a body with supporting detail and a quote, a boilerplate describing your company, and media contact information. The six pieces above cover the full format.
How long should a press release be?
Most run 300 to 500 words — roughly one page. Long enough to give an editor the full story and a usable quote, short enough that the news isn't buried.
How do I write a press release?
Start from the example that matches your announcement above. Each one shows the structure for that type and gives you a template, so you're filling in your details rather than writing from a blank page.
How do I distribute a press release?
Once it's written, distribute it over the ACCESS Newswire wire to reach journalists, newsrooms, and financial outlets. If you'd like help writing it first, the Content Pro team can draft and edit it for you.
Ready to publish your news?
Write it with the examples above, then get it in front of the right audience.
Press Release Examples
Awards Press Release Example
How to announce an award, ranking, or industry recognition — with a real example from the ACCESS Newswire wire, a breakdown of why it works, and a template you can copy.
What an awards release does
An awards press release announces that a company has won an award, earned a ranking, or received recognition. The goal is to name the honor and who granted it, establish why that source carries weight, and connect the recognition to the work that earned it — so it reads as deserved rather than self-congratulatory. When there are several honors, listing them adds substance.
A real example
ACCESSWIRE Earns 15 Badges, Including 5 Leader Badges, in G2's Fall 2024 Report
In September 2024, ACCESSWIRE announced it had earned 15 badges — five of them Leader badges — in G2's Fall 2024 report. It's a clean awards model: the headline quantifies the honor and names the source, the opening explains who G2 is and why its recognition matters, an executive quote ties the badges back to the team and customers, and the full list of honors gives the news real substance.
Read the full release →How it's built
The same six parts every release uses — here's how this one handles each.
- 1
Headline
Quantifies the honor — 15 badges, 5 Leader — and names the awarding body and period, so the recognition reads as credible at a glance.
- 2
Dateline & lede
Folds who, what, who-granted, and when into the opening: the company earned the badges in G2's Fall 2024 report.
- 3
Context on the source
The distinctive awards move: a short line on who G2 is and why its recognition carries weight — borrowing the award-giver's credibility.
- 4
Quote
An executive ties the honor to the team's work and customer value, so it lands as earned rather than self-congratulatory.
- 5
The list
When there are several honors, listing the specific badges and categories gives the announcement substance beyond the headline number.
- 6
Boilerplate & contact
A short "About" paragraph and media contact information to close.
Awards template
Copy this and fill in the brackets.
[City, State] / [Wire] / [Date]
[Company]([Exchange: Ticker, if public]), [one-line company descriptor], today announced it has [earned / won] [the honor] from [Awarding Body], [context — e.g., in its [period] report].
[Short paragraph on who the awarding body is and why the recognition matters.]
“[Quote connecting the award to your team's work and customers,]” said [Name], [Title] at [Company].
[Optional: list the specific awards or categories, if there are several.]
• [Honor one]
• [Honor two]
• [Honor three]
About [Company]
[One or two sentences on what the company does and who it serves.]
Media Contact:[Name] · [email] · [phone]
Awards FAQ
What is an awards press release?
It's a press release announcing that a company has won an award, earned a ranking, or received recognition. It names the honor and who granted it, and connects the recognition to the work that earned it.
What should an awards press release include?
A headline naming the honor and the awarding body, an opening paragraph with the details, context on who gave the award, a quote tying it to your team and customers, an optional list of specific honors, and a boilerplate with media contacts.
Should I explain who gave the award?
Yes. A line on who the awarding body is and how the honor is decided lends credibility — especially if the source isn't widely known. It's the difference between "we won an award" and "we earned recognition that means something."
How long should it be?
Around 300 to 500 words — a bit more if you're listing several honors. Enough to establish the recognition and its significance without overstating it.
How do I distribute an awards release?
Distribute it over the ACCESS Newswire wire to reach journalists, newsrooms, and industry outlets. If you'd like help writing it first, the Content Pro team can draft and edit it for you.
Ready to announce your recognition?
Write it with the template above, then get it in front of the right audience.