Using PR Analytics to Strengthen Your PR Strategy
Turn media metrics into strategic moves.
Great PR isn’t just about getting coverage—it’s about knowing what works, why it works, and how to do more of it.
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By Jennifer Hammers
•
June 11, 2025
Compare the best press release distribution services for every type of buyer — from small businesses and self-serve publishers to enterprise PR teams, public companies, and agencies. Honest evaluations of ACCESS Newswire, PR Newswire, Business Wire, GlobeNewswire, EIN Presswire, and more for 2026.

By Jennifer Hammers
•
May 16, 2025
In public relations, knowing how to craft a strong media pitch is one of the most important skills for generating coverage. Unlike a press release, which broadly shares information, a story pitch is a personalized, strategic communication that intrigues journalists and compels them to learn more. Whether you're pitching the media for a product launch, a major announcement, or an expert interview, mastering the elements of an effective media pitch can significantly boost your PR results.







