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A group of people are sitting around a table looking at newspapers.
By Jennifer Hammers March 18, 2025
Discover the importance of media releases in PR and how they bridge traditional and digital media. Learn how press releases, news releases, and media releases can enhance brand visibility, engage stakeholders, and drive media coverage. Read more on best practices, strategic distribution, and crafting effective media releases at ACCESS Newswire.
A group of chess pieces are arranged in a circle on a table.
By Jennifer Hammers March 7, 2025
Learn PR Fundamentals and how to integrate AI to expedite your success. Click here to read the article and improve your skills.
A man and a woman are standing in front of a laptop computer.
By Jennifer Hammers February 28, 2025
Artificial Intelligence (AI) is transforming industries across the board, and public relations (PR) is no exception. From press release optimization to media targeting and real-time media monitoring, AI is empowering PR professionals to work smarter, not harder. But let’s be clear: AI is not replacing PR strategies or content—it’s enhancing them. AI is a tool that allows PR teams to streamline their workflows, analyze data at scale, and improve the accuracy of their outreach, ensuring that their efforts are more targeted, timely, and effective. So, how exactly can AI help optimize press releases, fine-tune media targeting, and enhance media monitoring? Let’s explore.
A man and a woman are looking at a marketing report on a clipboard.
By Jennifer Hammers December 20, 2024
Discover the benefits of simplifying your data reports for public relations (PR) and marketing professionals. Simplified data reports allow you to focus on actionable insights that truly matter.
A woman is sitting at a table looking at a piece of paper.
By Jennifer Hammers December 16, 2024
Discover why public relations is vital for small businesses and how targeted PR strategies can help you b
A blue and white logo with a check mark next to it
By Jennifer Hammers November 8, 2024
Compare ACCESS Newswire and Business Wire to determine which press release distribution service best meets your needs for cost, reach, and efficiency.
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