#LUXMyWill: Beauty Brand LUX Turns "#BuryMeInThis" From Social Media Trend Into Legal Declaration
Global beauty brand LUX, in collaboration with VML Singapore, has launched #LUXMyWill - an initiative that transforms one of social media's most talked-about beauty trends into a formal, lasting declaration of personal style. Over the past year, women across TikTok and Instagram have embraced hashtags such as #BuryMeInThis - a viral expression of ultimate obsession, where users name the look they would want to be remembered in. What began as...
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