New Research from DIRECTV Advertising and Publicis Media Finds 97% Of Consumers View Long-Form As Preferred Premium Content
NEW YORK, NY / ACCESSWIRE / August 21, 2024 / DIRECTV Advertising, a trailblazer in addressable TV solutions, and Publicis Media, the media division of global communications leader Publicis Groupe, today released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers' definition of premium content and their sentiment towards the ads that appear within...
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