Mitch Gould and InHealth Media Launch National Campaigns That Turn Retail Placement Into Retail Velocity
Mitch Gould, founder and CEO of Nutritional Products International (NPI) and its sister company InHealth Media (IHM), announced a new series of national media and marketing campaigns designed to bridge the gap between retail placement and consumer sell-through."Getting the products on the shelf is one thing, but getting the products off the shelf is another," said Gould. "NPI secures placement. IHM gets it off the shelf by creating compelling...
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