Building Premium Brands Through Family Values | Scott Northcutt, Bacardi

Monday, 31 March 2025 12:15 PM

Topic: 

Environmental, Social and Governance

Beyond the Bottom Line with Bert Miller

Originally published by Beyond the Bottom Line with Bert Miller

NORTHAMPTON, MA / ACCESS Newswire / March 31, 2025 / In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his 15+ year journey helping build one of the world's most iconic spirit portfolios while maintaining its family-owned culture.

Scott reveals how Bacardi, still completely family-owned, uses the original 1862 yeast strain and keeps its recipe under lock and key - known only to two people. Learn how this commitment to quality drives everything from innovation to talent development.

ABOUT SCOTT NORTHCUTT:

With over 15 years at Bacardi, Scott has been instrumental in developing the company's talent strategy and cultural evolution while maintaining its family-owned values and premium brand positioning.

Listen to the full episode here or watch the video version of the podcast here

View additional multimedia and more ESG storytelling from Bacardi-Martini, Inc. on 3blmedia.com.

Contact Info:
Spokesperson: Bacardi-Martini, Inc.
Website: https://www.3blmedia.com/profiles/bacardi-limited
Email: [email protected]

SOURCE: Bacardi-Martini, Inc.