Tuesday, 23 March 2021 06:00 PM
Company Update
DALLAS, TX / ACCESSWIRE / March 23, 2021 / In a challenging force of old meets new, Wisconsin Native Daniel Lately's new single, "Slideshow" captures an artistic grab at the duality of the human condition. The chilling single was brought to life by a trio of artists. Lately's team consists of Connecticut based record producer Roman Putnam and Milwaukee based director Dominic Panico. Together, they are "challenging the formulaic LA status quo" with artistry that captivates and turns heads with its exposure. "Slideshow" is evident of that; with its colorful elements that blend and contrast to tell the story behind the track.
Lately first connected with Roman Putnam over Instagram and decided to collaborate; they began starting out with acoustic tracks and expanding to more stylistic sounds as the then duo found their footing. The team began to create a following as more people began to hear their tracks and compare to other record-topping songs. As Lately and Putnam's lyrical composition improved and gained attention, the quality of their music began to skyrocket.
Lately's writing prose is controversial, delivering compelling imagery and continuing to challenge the status quo. With each release, he sets himself apart from other heavy hitters in his genre and his edgy sound is pulling a passionate cult following. Lately moved to the United States from India at a young age, and has developed an intricate guitar style which blends blues, rock, and neo soul elements.
His genre sounds overlap and can draw anyone in from Boomers, Gen Xers, Millennials, and Gen Z. This unification of decades of style and sound creates its own popularity and stand out branding. As Lately continues to reinvent and establish his sound, people can appreciate his adaptability and it could be the key to the cross-generation fan base success. With his almost cult-like following building across Spotify and Apple Music, his success is rising and bringing forth a refreshing, new vibe to old 80's synth, dark-horse synth pop, and neo pop sounds. "We are really into The Weeknd and Dua Lipa so if you dig that style of music, you will love where we are going!"
Lately and his team are rightly confident about his future in the industry. "There has never been a better time for an artist to seek their fortunes independently as the pathways toward sustainable success are so varied. There is no clear cut way to "make it" so to speak. It is exciting to be able to control the direction of your music and
brand and shift as you feel appropriate." Lately is clearly enjoying every bit of this process and it shows in his new music video for "Slideshow". The artistic development that director Dominic Panico revitalizes is startling and interesting, showing a new side to what the trio truly wants to represent and attract.
But it hasn't always been the easiest as an independent, "It is always a challenge to find a niche fanbase that your particular sound caters to," Lately elaborated further, "You have to create fantastic music first, then create a strategic plan to build exposure and
develop the fanbase." But his confidence is obvious for his goals for the future. Where does he want to be in the future? "At the Grammys, baby!" His view of this level of success is achieved through consistency and diligence, but success to the trio is any relatively difficult long term goal that they have set for themselves being accomplished.
As Lately's musical genre continues to stun and capture in its movement of exposure, the treasure of it all is the discovery and essence of his artistry. His fan base will continue to grow across cultures, ages, and spaces. His talent and the creative support of Putnam and Panico will continue to draw in their audience leaving them wanting another taste for more.
Daniel Lately can be found on Instagram, Spotify, Apple Music, and his new music video for "Slideshow" is out now on YouTube.
Media Contact:
Shazir Mucklai
Imperium Group
Imperiumgrouppr.com
[email protected]
Imperium Group
Imperium Group is an American public relations and marketing consultancy firm known for getting its clients on Forbes. Imperium Group PR, "Reviews are so essential and so is customer satisfaction," founded in 2016 by Shazir Mucklai. Imperium Group specializes in Google Knowledge Panels and generates over 15 million impressions a month for its clients.
SOURCE: Daniel Lately