Monday, 21 November 2022 08:00 AM
Company Update
The owner and operator of videography company Simply Wavy lent his expertise to help write an essay outlining how to create business-to-business (B2B) video marketing content.
LEXINGTON, SC / ACCESSWIRE / November 21, 2022 / When entrepreneur and videographer Javon Charleston was approached to co-author an article highlighting some tips for producing professional-grade multimedia marketing materials aimed at businesses, he agreed readily, eager to share his knowledge on the subject. The article, which is titled Javon Charleston Explains How to Create Marketing Video Content, was written in conjunction with freelance journalist Stephanie Ross and published by an online periodical that concentrates on business and marketing on October 13, 2022.
At the outset of the essay, the co-authors explain why it's important to define your objective when creating a B2B marketing video. "The first step in creating any marketing video is defining your objective. What is the purpose of this video? Are you looking to increase brand awareness? Generate leads? Drive traffic to your website? Once you know what you want to achieve with your video, you can develop a creative and effective strategy to make it happen," the article states, elaborating, "Your objective should also dictate the format of your video. For example, a short and snappy commercial might be the way to go if you want to increase brand awareness. On the other hand, if you're trying to generate leads, a more informative webinar-style video would be more effective."
Later in the article, Javon Charleston and Stephanie Ross dispense some valuable advice for anyone trying to create effective marketing videos while operating with modest funding, writing, "If you're on a tight budget, there are several ways you can create high-quality videos without breaking the bank. One option is to use stock footage or royalty-free images. Another is to work with a video production company specializing in creating cost-effective videos."
Anyone interested in reading the entirety of this article will find it located here, while anyone curious to learn more about Javon Charleston is invited to visit his official website.
About Javon Charleston:
Javon Charleston was born in Decatur, Georgia and moved to Illinois with his family at two years of age. Javon attended Woodland Elementary and Warren Township High School in Gurnee, Illinois where he excelled in athletics with a focus on football, basketball, and track and field.
After high school, Javon Charleston attended junior college in Greenville, South Carolina. He later transferred to the University of South Carolina, earning a BA in Sociology. He was also a member of the South Carolina Gamecocks Football team. As a result of his elite performance both in academics and athletics, Javon graduated on the Southeastern Conference (SEC) Athletic Honor Roll.
Upon entering the working world, Javon Charleston became an entrepreneur, founding, owning, and operating Simply Wavy, a South Carolina-based videography company. Through the company, Javon's work has been featured in commercials, music videos, sports coverage, as well as played at large events. In his free time, Javon Charleston volunteers coaching youth sports, maintains a healthy active lifestyle, and focuses on improving himself on a daily basis. In the past, he has also worked with the Powerful 100 youth development program.
Contact Information:
Email: [email protected]
Website: javoncharleston.com
SOURCE: Javon Charleston