Can Tech Respect a Relationship-Driven Industry?
Tuesday, 19 August 2025 09:45 AM
Environmental, Social and Governance
NORTHAMPTON, MA / ACCESS Newswire / August 19, 2025 / By Slone Fox
Originally published on Recycling Product News
"There's a shift where the next generation is taking over some of these operations," says Blake Gordon, general manager of digital trading at Georgia-Pacific Recycling. "They grew up with technology, and they don't like to spend time talking on the phone. That's where we're building [digital tools] so that we can serve people how they want to be served."
That thinking has shaped two digital tools that the company recently rolled out: hubbIT, its online buying platform, and GPR 365 Connect, a portal for users to schedule pickups, manage paperwork, and find freight options.
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Blake Gordon, general manager of digital trading at Georgia-Pacific Recycling, breaks down the role that technology can play in a relationship driven industry. (Adobe Stock)
Contact Info:
Spokesperson: Georgia-Pacific Corporation
Website: https://www.3blmedia.com/profiles/georgia-pacific
Email: [email protected]
SOURCE: Georgia-Pacific Corporation