Thursday, 01 October 2026 01:40 PM
Company Update
Century-old Japanese brand brings a mug designed specifically for today's commuters to one of New York's most iconic destinations
TORRANCE, CA / ACCESS Newswire / October 1, 2026 / This October, Zojirushi is bringing more than a century of vacuum-insulation expertise directly to commuters with its first-ever experiential pop-up at Graybar Passage inside Grand Central Terminal. The month-long pop-up will give New Yorkers and visitors the opportunity to experience the GoCafe® Insulated Mug by Zojirushi, developed specifically for today's on-the-go lifestyle. The pop-up will run throughout the entire month of October, with varying operating days and hours.
DESIGNED FOR THE DAILY COMMUTE
From the morning commute to a busy day on the go, the goal was to create a mug that delivers the performance Zojirushi is known for in a design that is lightweight, leak-proof and stylish enough to carry anywhere.
The result is the GoCafe® Insulated Mug, combining CRC TempHold™ Insulation Technology, ReliaSeal™ Leak-Proof Design and CompactLight™ Construction, with a range of stylish colors designed to fit seamlessly into everyday life.
For more than a century, Zojirushi has focused on helping people enjoy beverages at the right temperature. With the GoCafe®, the company's R&D team applied that expertise to the needs of today's commuter.
"Grand Central Terminal is the perfect place to introduce consumers to the GoCafe® experience," said Vice President Zojirushi America Corp., Tadafumi Ikuta. "The GoCafe® Insulated Mug was designed for people who are constantly on the move, and there is no better place to bring that idea to life than in the heart of New York City."
PARTNERING WITH NEW YORK COFFEE FAVORITES
As part of the GoCafe® Experience, Zojirushi is partnering with Café Grumpy, bringing together the GoCafe® Insulated Mug and a beloved name in New York coffee. With each GoCafe® purchase, customers will have the opportunity to redeem a complimentary coffee at participating Café Grumpy locations.
The partnership gives consumers the chance to put their new GoCafe® to use while experiencing some of New York's favorite coffee destinations.
"Coffee is an important part of the daily commute and on-the-go lifestyle," said Marilyn Matsuba, Marketing Manager, Zojirushi America. "Partnering with Joe Coffee and Café Grumpy helps bring the complete GoCafe experience to life-from the mug you carry to the coffee you enjoy."
https://grandcentralterminal.com/event/gocafe-experience/
INFLUENCER DAY - OCTOBER 4
Zojirushi will welcome invited creators and influencers for a special preview experience on October 4, offering an early look at the pop-up and the GoCafe® Insulated Mug.
MEDIA DAY - OCTOBER 6
Members of the media are invited to visit the GoCafe Pop-Up on October 6 to meet with Zojirushi representatives, experience the GoCafe® Insulated Mug and learn more about the company's history and innovation.
The day will provide opportunities for product demonstrations, interviews, photography and video.
For a behind the scenes video of the GoCafe(R) visit:
https://store.zojirushi.com/pages/takumi
About Zojirushi America Corporation
Zojirushi America Corporation is the North American subsidiary of Zojirushi Corporation, a Japanese manufacturer founded in 1918 and recognized worldwide for its premium household products. Established in 1987, Zojirushi America markets and supports rice cookers, beverage appliances, breadmakers, water boilers, and stainless-steel vacuum-insulated bottles. Guided by its philosophy of "Creating a Better Quality of Life," the company is committed to delivering innovative, reliable products that enhance everyday living.
Media Contact
Krista Erickson
Zojirushi America
[email protected]
SOURCE: Zojirushi America Corporation