Tuesday, 16 June 2026 08:06 AM
Partnerships
Dermatologist-founded body care brand brings its patented Anti-Odorant technology to leading prestige and professional skincare retailers across the U.S.
NEW YORK, NY / ACCESS Newswire / June 16, 2026 / Surface Deep, the dermatologist-developed skincare brand redefining modern body care through science-backed, microbiome-friendly formulations, announced its expansion into ULTA Beauty.com, Bloomingdale's.com, and LovelySkin.com. The launch represents a major milestone in the brand's continued retail growth and its mission to establish a new standard in clinically informed odor care.
Founded by board-certified dermatologist Dr. Alicia Zalka, Surface Deep was created to address a long-standing gap in the body care category. Solutions that treat odor at its source while respecting the skin's natural biology. Rather than relying on masking fragrances or aluminum-based blocking agents, Surface Deep's patented Anti-Odorant technology uses glycolic acid and skin-supportive actives to help optimize skin pH and reduce odor-causing bacteria at the surface level.
The expansion into ULTA Beauty.com, Bloomingdale's.com, and LovelySkin.com positions Surface Deep within a curated mix of prestige beauty, luxury retail, and dermatologist-trusted ecommerce bringing its clinically developed formulations to a broader range of consumers seeking high-performance, ingredient-conscious alternatives in everyday body care.
"Expanding into ULTA Beauty.com, Bloomingdale's.com, and LovelySkin.com is a defining moment for Surface Deep," said Dr. Alicia Zalka, Founder of Surface Deep. "These retail partners allow us to reach consumers who are actively seeking smarter, skin-first solutions that go beyond traditional deodorants and into true skin health support."
Consumer interest in microbiome-conscious skincare and aluminum-free alternatives has accelerated rapidly in recent years, with increasing demand for products that align efficacy with skin sensitivity and long-term barrier health. Surface Deep's expansion reflects this broader shift in the beauty industry toward science-led body care innovation.
With this retail rollout, Surface Deep continues to advance its position as a category creator in Anti-Odorant skincare bridging dermatology and daily self-care through formulation-first innovation designed for modern skin needs.
About Surface Deep
Surface Deep is a dermatologist-founded skincare brand pioneering a new category of body care with its patented Anti-Odorant technology. Formulated with glycolic acid and skin-supportive actives, Surface Deep products are designed to balance skin pH, reduce odor-causing bacteria, and support overall skin health.
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Media Contact: Colleen Mathis
absolute R relations
[email protected]
SOURCE: Surface Deep