Tuesday, 10 June 2025 10:15 AM
Company Update
LONDON, UK / ACCESS Newswire / June 10, 2025 / As AI agents like ChatGPT, Gemini, and Perplexity increasingly shape how consumers discover and buy products online, Wallid.co Ltd, a London-based fintech innovator, has unveiled its official 3-year forecast for AI-powered e-commerce-alongside a strategic roadmap to help merchants and platforms adapt to this fast-evolving landscape.
Led by CEO Ilya Mikin, Wallid is building the payment and checkout infrastructure designed specifically for the AI-commerce era, where traditional storefronts are replaced by conversational and intelligent buying flows.
A Paradigm Shift in Online Shopping
Consumers are no longer relying on static search-and-scroll models. Instead, they're asking AI assistants for personalized product suggestions-and soon, they'll expect these assistants to complete purchases within the same interface.
"We're seeing the rise of ‘ask-and-checkout' experiences," said Ilya Mikin, CEO of Wallid. "This will radically change how brands are discovered and how transactions are completed."
Early signs of this shift are already visible:
OpenAI-Shopify integrations now allow real-time product discovery and purchases within ChatGPT.
Tech giants like Amazon, Google, and TikTok are embedding AI agents for dynamic, contextual shopping experiences.
Market Outlook: AI Shopping Set to Hit $945B by 2028
Wallid projects that AI-powered shopping will account for a growing share of global e-commerce Gross Merchandise Value (GMV):
$189B by 2025 (3% global share)
$630B by 2027 (10% global share)
$945B by 2028, representing 15% of all online purchases
This surge represents not just a tech trend but a fundamental shift in consumer expectations-and a wake-up call for merchants and platforms to rethink how they sell.
This Matters: The Four Fronts of AI-Commerce
According to Wallid's research, merchants need to prepare across four critical dimensions:
Discovery: Product data must be structured for AI APIs, not just search engines.
Personalization: AI will only show the most relevant options; brands must earn that limited visibility.
Checkout: Frictionless, AI-native checkout with real-time payments is essential.
Retention: AI agents can drive reorders, upsells, and smarter post-purchase flows.
"Wallid's AI-personalized, open-banking powered checkout is designed for this future-one where payments are embedded, context-aware, and effortless," added Mikin.
Wallid's Vision: Payments That Work Where Conversations Happen
Built specifically for embedded AI interfaces, Wallid's next-generation checkout platform:
Operates inside chat interfaces and AI agents
Adapts in real-time to each customer's context
Powers low-cost, high-conversion account-to-account (A2A) payments
Supports split-pay, cashback, and affordability-aware offers at checkout
As conversational commerce becomes the norm, Wallid is positioning itself as the go-to infrastructure for AI-optimized payments across platforms and geographies.
The Future Is Agent-Led Commerce
Wallid forecasts the rise of intelligent AI agents that shop on behalf of consumers with prompts like:
"Find me a birthday gift under £50"
"Reorder my supplements with next-day delivery"
"Book my skincare subscription using the best cashback offer"
And with financial logic embedded into these AI systems-from credit scoring to loyalty and instant offers-Wallid's mission is to become the transactional engine behind this future.
About Wallid.co Ltd
Wallid is a UK-based fintech company building AI-personalized, open banking-enabled payment solutions for the next generation of e-commerce. Its checkout layer is optimized for use inside conversational interfaces, enabling brands and platforms to deliver seamless, secure, and smart transactions.
For more information visit https://wallid.co/
Or https://www.linkedin.com/company/wall-id/
Contact Details
Wallid
Ilya Mikin
Company Website
SOURCE: Wallid