Wednesday, 29 July 2026 08:00 AM
Company Update
Bud Authority's organic search program helped the first Black and woman-owned dispensary in Missouri grow search impressions 35% and non-branded clicks 30%.
SHERIDAN, WY / ACCESS Newswire / July 29, 2026 / Bud Authority, a cannabis search marketing company, today announced that its client Luxury Leaf has been featured in a national Dutchie customer story. The story details how the St. Louis dispensary, the first Black and woman-owned dispensary in Missouri, built a 73% repeat visit rate, and it credits Bud Authority for the organic search work that grew the store's demand.
While the headline figure is retention, the numbers closest to Bud Authority's work are in discovery. Since partnering with the agency, Luxury Leaf has grown search impressions 35% quarter over quarter, non-branded clicks 30%, and direct requests 17% year over year, per agency reporting cited in the Dutchie story. Non-branded clicks represent new demand: customers searching for what they want and finding Luxury Leaf rather than a competitor. In a category where dispensaries cannot rely on Google Ads or Meta, organic search is the primary way a single storefront widens its reach.
"Most agencies sell dispensaries bloat and big promises and hope nobody checks the results. I come at this as an operator and a builder, so we do the opposite. We cut the noise, get to the real problem, and put cutting-edge technology to work at scale. Luxury Leaf is the proof. Mike built something that matters, and our job was to make sure the people searching for it could find it and keep coming back," said David Peterson, co-founder of Bud Authority.
Bud Authority works directly within Dutchie E-Commerce Pro as a Certified Partner, so Luxury Leaf's search presence and its live menu operate as one system. When a dispensary's website is built to earn non-branded rankings and its Dutchie menu is indexable, every product page and every local query feeds the same engine instead of splitting the effort in two.
"In cannabis you can't pay your way onto Google, so organic has to carry the whole funnel. Our lane at Luxury Leaf is new-customer demand, and the reporting shows it: 91% of the store's top ranking search terms are now category searches like 'dispensary near me' and 'weed dispensary.' That's someone who has never heard of Luxury Leaf finding them first. When your search presence and menu live in the same place, you stop guessing and start compounding. We grow the demand, and Dutchie's retention stack turns it into regulars," said Mark Wallace, co-founder of Bud Authority.
For Luxury Leaf, the handoff is measurable. Since launching Dutchie Loyalty and Marketing Pro in December 2025, the store has posted a 73% repeat visit rate, and 24% of transactions in the most recent month ran through Pay by Bank. Across the full system of platform and partner, the Dutchie story reports 26% year over year gross profit growth.
"When people say they found us through Google, in my mind, that's Bud Authority," said Mike Williams, co-founder of Luxury Leaf, in the Dutchie customer story.
The full customer story is available at https://dutchie.com/business/cannabis-retail-case-studies-customer-stories/how-luxury-leaf-built-a-73-percent-repeat-visit-rate-with-dutchie. Bud Authority's announcement is available at https://budauthority.com/press/luxury-leaf-dutchie-73-percent-repeat-visit-rate.
About Luxury Leaf
Luxury Leaf is a family-owned cannabis dispensary in The Grove neighborhood of St. Louis and the first Black and woman-owned dispensary in Missouri. Opened in 2022 as the state's medical market came online, the store operates from a building the Williams family has owned for more than 20 years and is built on a patients-first, community-first approach to cannabis retail. Learn more at https://luxuryleafstl.com.
About Bud Authority
Bud Authority is a search marketing company serving cannabis dispensaries, multi-state operators, and cannabis brands across legal US markets. A Dutchie Certified Partner headquartered in Sheridan, Wyoming, the company builds Next.js dispensary websites and provides technical SEO, local search and Google Business Profile management, and answer-engine and AI-search optimization. Bud Authority was founded in 2025 by co-founders David Peterson, a technology entrepreneur and enterprise software veteran who leads engineering and the technical roadmap, and Mark Wallace, who brings more than 11 years in cannabis and leads the company's industry relationships and citation strategy. Learn more at https://budauthority.com.
Media Contacts
Bud Authority
David Peterson and Mark Wallace
Email: [email protected]
Website: https://budauthority.com
SOURCE: Bud Authority