Tuesday, 29 September 2026 07:00 AM
Partnerships
INFUSE and Demandbase reach in-market buying groups inside every target account with combined demand and ABM intelligence
BOCA RATON, FL / ACCESS Newswire / September 29, 2026 / INFUSE, a global leader in full-funnel demand generation, has partnered with Demandbase, the AI GTM leader defining the next era of agentic marketing. The integration connects Demandbase account intelligence to INFUSE omnichannel demand programs, activating target accounts across the whole buying group and tracking account engagement through to pipeline.
Demandbase utilizes AI to analyze signals, accounts, and buying group activity to identify key revenue drivers and prioritize opportunities. INFUSE deploys real-time demand generation with target accounts, uncovering the most successful touchpoints to maximize campaign outcomes. Together, INFUSE and Demandbase act on the same account intelligence across every touchpoint where the buying group engages.
"Identifying in-market accounts is the starting point. The work that decides the outcome is reaching all nine or ten stakeholders inside those accounts, each at a different stage of the same decision. This partnership connects Demandbase account intelligence to the INFUSE AI-driven demand engine, so clients engage the entire buying group while the account is still in market."
- Alexander Kesler, Founder & CEO of INFUSE
How INFUSE and Demandbase maximize pipeline
The partnership connects account intelligence to demand execution at every stage of the buyer journey, through a capability exclusive to INFUSE among demand generation partners: Demandbase journey stage data pulled directly into your demand programs.
Demandbase reveals where each account sits among the journey stages the client defines, from awareness to closed customer. INFUSE actions Demandbase intelligence, matching content to each stakeholder's journey stage to boost conversions end to end. Account engagement is tracked and reported in the INFUSE Demand Accelerator, giving ABM and demand generation teams a single view of pipeline contribution.
The integration delivers three key outcomes
- Execute with an always-on, qualified audience: Qualified accounts sync from Demandbase to INFUSE demand generation programs, with no manual list exports
- Deploy omnichannel demand across the whole buying group: INFUSE demand experts run one coordinated program across every touchpoint, tracking stakeholder behavior at every account to maximize outcomes
- Enhance ABM and demand generation with a single source of truth: Pinpoint verified, opt-in contacts inside your Demandbase target accounts, and drive qualified engagement with INFUSE first-party data
B2B buying groups average 9 to 10 stakeholders, and up to 24% of purchases involve 15 or more people (INFUSE Voice of the Buyer 2026). Targeting one or two contacts leaves deals to stall on the roles nobody engaged. INFUSE and Demandbase engage the full buying group inside every target account, reaching each stakeholder individually at their own stage in the buyer journey.
"Account intelligence matters most at the point of execution. Partnering with INFUSE gives joint clients a managed path from a qualified Demandbase account list to coordinated engagement across the full buying group, with every touchpoint reported against pipeline."
- Christopher Amabile, VP of Global Ecosystem at Demandbase
INFUSE + Demandbase: Better Together
To learn more about how INFUSE and Demandbase turn target accounts into pipeline, visit demandbase.infuse.com.
About INFUSE
INFUSE is a global B2B demand and revenue marketing performance company.
At the heart of INFUSE is a demand engine powered by data: first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights. This AI-driven demand engine ensures precision targeting across in-market buyer and account profiles to drive qualified interest. Omnichannel outreach and INFUSE-exclusive marketing programs identify and engage prospective buying groups throughout their journey.
Learn more at infuse.com
About Demandbase
Demandbase is the AI GTM leader defining the next era of agentic marketing, helping B2B revenue teams coordinate sales, marketing, and advertising around the accounts most likely to drive pipeline.
By connecting buying signals, account intelligence, and go-to-market execution in one platform, Demandbase helps teams prioritize what matters, improve visibility into performance, and move faster across the customer journey. Thousands of businesses use Demandbase to simplify go-to-market execution, reduce wasted spend, and drive measurable revenue outcomes.
Learn more at demandbase.com
Press
Victoria Albert, CMO, INFUSE, [email protected]
Chelsey Korman, Director, Brand & Communications, Demandbase, [email protected]
SOURCE: INFUSE