Thursday, 30 July 2026 02:20 PM
Company Update
DALLAS, TX / ACCESS Newswire / July 30, 2026 / Bob Lilly Promotions, a Texas-based promotional marketing and branded merchandise agency, today launched a redesigned website built to make finding and ordering branded corporate gifts faster and clearer for businesses of every size. The new site pairs self-service browsing with the hands-on service the company has provided since 1999.
Branded merchandise remains one of the most durable ways for a company to stay in front of its audience. The 2026 ASI Global Advertising Specialties Impressions Study, based on surveys of nearly 5,000 consumers, found that 85% of people remember the advertiser that gave them a promotional product. That is stronger recall than most traditional advertising channels deliver. The U.S. promotional products industry reached an estimated $27.1 billion in 2025, according to PPAI's Distributor Sales Volume Estimate, the industry's long-running benchmark.
The redesigned site is built around how buyers actually shop. Clear, high-resolution product photography, practical filtering, and a clean layout help a marketing manager, an HR lead, or a business owner find the right item for a specific project without digging through a catalog. Visitors can also explore solutions by goal rather than by product: online company stores, new-hire welcome kits, employee recognition programs, executive gifts, and event merchandise each have a place to start.
"Good merchandise starts with a question, not a product," said Bob Lilly, Jr., President and CEO of Bob Lilly Promotions. "We figure out what a win looks like for the client first, then solve for it. The new site is where that conversation starts."
That human step is the point. Every order that starts online is reviewed by the Bob Lilly Promotions team, which checks logo clarity, color accuracy, and material quality before production. The result is the speed of online ordering with the judgment of people who have spent decades getting branded merchandise right. The site also surfaces eco-conscious product options for companies weighing sustainability alongside budget.
For Dallas-area businesses and national clients alike, the launch reflects how the company has worked since it opened: branded merchandise does its best work when it is tied to a clear business objective. The new website is a starting point for that conversation, and the team is available to help shape any project from idea to delivery.
About Bob Lilly Promotions
Bob Lilly Promotions is a Texas-based promotional marketing and branded merchandise agency founded in March 1999. The company starts every program by understanding what a client is trying to achieve, then builds the right mix of merchandise, creative, decoration, packaging, and fulfillment to get there, through online company stores, employee recognition, event activations, awards, print, and gifting programs. Bob Lilly Promotions is woman-owned, WBENC Certified, HUB Certified, and a member of PeerNet, one of the oldest and most prestigious peer groups in the promotional products industry. The company's approach is summed up in its positioning: The Best Merch for The Best Brands.
Contact:
Bob Lilly, Jr., President and CEO
Bob Lilly Promotions
214-231-3714 | [email protected]
boblillypromo.com
SOURCE: Bob Lilly Promotions