Tuesday, 22 September 2026 09:00 AM
Company Update
The Nicosia-based agency is deepening its work on CRM automation, conversion API integrations and retention journeys for clients in regulated trading, healthtech and mobile apps across Europe.
NICOSIA, CY / ACCESS Newswire / September 22, 2026 / Alchemy Avenue is an AI-driven growth and lifecycle marketing agency headquartered in Nicosia, Cyprus. The company is expanding its lifecycle marketing, CRM automation and server-side attribution services for clients in regulated trading, healthtech, gaming, mobile applications and e-commerce.
The company's work covers four connected areas: paid customer acquisition, lifecycle and CRM automation, conversion tracking and attribution, and creative and app store optimisation. The expansion focuses on connecting these functions, which in most organisations are measured and optimised separately.
Why server-side attribution has become a growth problem
Browser-level conversion tracking has degraded substantially as privacy controls, cookie restrictions and ad blockers have expanded. For businesses spending heavily on paid acquisition, the result is that a meaningful share of conversions never reaches the advertising platform that generated them, and campaign optimisation degrades accordingly.
Server-side conversion tracking addresses this by sending conversion events directly from a company's own systems to advertising platforms, rather than relying on the browser. Alchemy Avenue implements these integrations, including Google Ads Conversion API and Meta Conversions API, alongside the customer data and automation platforms that act on the resulting data - segmented lifecycle journeys running across email, push notification, in-app messaging, SMS and WhatsApp. The agency's analytics and conversion optimisation practice covers measurement architecture, attribution modelling and the reporting layer built on top of it.
Where the pressure is greatest
The shift is most acute in sectors with high acquisition costs and long customer lifecycles. In regulated trading, marketing operates under jurisdictional constraints that slow campaign cycles while competition for the same customers intensifies. In healthtech, gaming, mobile applications and e-commerce, the same arithmetic applies for different reasons: paid acquisition has become expensive enough that post-conversion economics, rather than top-of-funnel volume, increasingly determine whether a marketing budget returns.
"The uncomfortable truth in growth marketing right now is that most teams are optimising campaigns against conversion data that is materially incomplete, and the gap is widening every year," said Ohad Galitz, co-founder of Alchemy Avenue. "We think the fix is unglamorous. Fix the measurement layer first, then automate against it. Teams that do it in the other order end up with very sophisticated automation running on numbers that were never right."
Alchemy Avenue was co-founded by Ohad Galitz and Alex Piliavsky, operators with backgrounds in user acquisition at major gaming and social casino companies, where paid growth at scale made measurement accuracy a commercial problem rather than a technical one.
About Alchemy Avenue
Alchemy Avenue is an AI-driven growth and lifecycle marketing agency headquartered in Nicosia, Cyprus, with a distributed team across Europe. The company operates in customer acquisition, lifecycle and CRM automation, analytics and server-side attribution, creative production and app store optimisation, serving clients in regulated trading, healthtech, gaming, mobile applications and e-commerce. Its implementation work spans marketing automation and customer engagement platforms including Solitics, Customer.io and Optimove.
Media Contact
Ohad Galitz, co-founder
Alchemy Avenue
[email protected]
https://alchemy-avenue.com/
https://www.linkedin.com/in/ohadgalitz/
SOURCE: Alchemy Avenue