Thursday, 04 April 2024 12:00 PM
Product Announcements
SAN FRANCISCO, CA / ACCESSWIRE / April 4, 2024 / Unstoppable Domains, a pioneering Web3 name service, proudly announces its inclusion in GlobalBlock, a revolutionary domain name blocking service recently launched by the Brand Safety Alliance (BSA). This marks a significant advancement in brand protection strategies for the digital age.
Initially devised for traditional Web2 addresses, domain blocking is a framework that allows brand owners across the world to stop the registration of domain names that match their brand, product or service. Blocking prevents malicious actors from using these names for fraudulent purposes, such as brand impersonation, copyright infringement, or IP hijacking.
To tackle this challenge, the BSA was formed with a mission to develop innovative digital brand protection solutions to help brand owners protect their trademarks, IP, and domain names from abuse and impersonation.
Thanks to this new initiative and its launch of GlobalBlock, domain blocking capabilities are now also available across all Unstoppable Domains' 20 web extensions and partner extensions, including but not limited to .nft, .crypto, .x, .dao, .888, .polygon, .blockchain, .kresus, .klever, .hi, .anime, and .manga.
Tony Kirsch, Brand Safety Alliance Commercial Director, remarked, "By integrating Unstoppable Domains into the GlobalBlock service, we're not only expanding our protective measures to the forefront of technology but also offering a broader solution to help protect brand owners online."
GlobalBlock offers brand owners a robust tool against brand infringement, enabling the blocking of names and extensions that match the brand across a wide array of domain extensions, a feature especially critical in the burgeoning Web3 space.
"GlobalBlock is ushering in a new era of brand protection and we're excited to be part of it. Crucially, this will allowbrand owners that intend to register their own Unstoppable Web3 domain to help prevent their digital identities from being misused by anyone," noted Sandy Carter, COO and Head of Business Development at Unstoppable Domains. "To this end, Unstoppable Domains' inclusion in GlobalBlock provides businesses across the world with additional tools they need to protect their company's brand for the future of the Internet."
-ends-
Press Contact
About Unstoppable Domains
Founded in 2018, Unstoppable Domains is building a platform for user-owned digital identity. Unstoppable Domains offers Web3 domains minted on the blockchain that give people full ownership and control of their digital identity, with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric crypto wallet addresses with a human-readable name and log into and transact with hundreds of apps, wallets, exchanges and marketplaces. The company was named by Forbes as one of America's Best Startup Employers in 2022.
SOURCE: Unstoppable Domains