Monday, 24 October 2022 05:20 PM
Company Update
VIETNAM / ACCESSWIRE / October 24, 2022 / Ortho has officially launched its open-metaverse at the intersection of high-fashion and high-tech as it strives to create an equitable and inclusive fashion innovation-centered community. On this new planet within the open metaverse, every creative identity will have equal opportunity to unleash their greatest potential.
The worlds of fashion and technology both provide avenues for self expression and originality. But in a world where originality is no longer confined to a single reality, authenticity is in increasingly short supply. Ortho brings these worlds together for the fashion curators, collectors, tastemakers, and fashionistas who recognize and respect the importance of authenticity, and seek to promote it with secured ownership.
Ortho creates physical products, digital collectibles, experiential events and spaces, and much more. It's a place for artists to collaborate on limited fashion items; a social playground for the haute digital set to interact through games and NFT drops, or gather in virtual/popup spaces. Fashion has always been a way to telegraph social status in the physical world, and the same human instinct that drives that desire is emerging in virtual realms. Ortho is positioned at the forefront of the digital fashion revolution, which will drive trends in the industry for years to com
To mark the launch, Ortho is partnering with acclaimed Vietnamese designer Le Thanh Hoa for a one-of-a-kind digital fashion show. Le Thanh Hoa is known for being a judge and the definitive beauty contests designer. His collections attract many Vietnamese stars with over 12 years of experience leading Vietnam's fashion industry. His first metaverse fashion line will showcase his concepts and designs in both physical and virtual reality. LTH strives to incorporate the beauty of Vietnam's nature into his work, which aligns with Ortho's philosophy of preserving the originality of Vietnam's vibrant creative culture.
To have a glimpse and experience AN collection of designer Le Thanh Hoa in the metaverse space through the following steps:
Step 1: Go to Ortho website
Step 2: Click on ‘Explore' button
Step 3: Then click on 'Visit Metaverse Runway' to enter Le Thanh Hoa x ORTHO's metaverse space
About Ortho
Ortho is an open metaverse dedicated to fashion innovation. It aims to be the fashion brand for the future, revolving around the core values of high-fashion and high-tech as enablers of individual self-expression and individuality. Founder Xno envisions a society where our physical and virtual selves converge. She spent over 15 years of her career building user experiences in both brick-and-mortar and virtual realms, with work spanning numerous aspects of design from interior to UI/UX and branding. Her philosophy is that society's purpose is to improve everyone's quality of life, with a strong belief that societal sustainability is the foundation of longevity in developing any product to serve humanity.
Email: [email protected]
Instagram: ortho.official
Twitter: ortho_official
SOURCE: ORTHO
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