New Research From Knit Finds Sleep is Functional Foods' Biggest Innovation Gap
Knit, the AI-native research agency delivering decision-ready consumer insights, today released new research findings examining where consumers see the greatest unmet needs in the crowded functional foods market. The study found that the wellness goals consumers consider most important are not necessarily where brands have the greatest opportunity to innovate. The study included 509 U.S. consumers who had recently purchased supplements or foods...
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