Michael Aronovici: Why Restaurant Advisory Work Is Not Just for Brands in Trouble
A Common Assumption Many restaurant and franchise operators wait until something breaks before they bring in outside advice. A franchisee base falls behind on payments. Margins slip. A concept stops opening new units. Only then does a call go out for help. Michael Aronovici, President and sole owner of Interaction Restaurants Group, says that pattern misses most of the value an outside perspective can add. "By the time a brand calls because...
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