The First Impression Happens Online: Building Trust in Personal Injury Law
For someone searching for an attorney, the first encounter with a law firm often happens before an attorney ever enters the conversation. It happens through a search result, a website, an attorney profile, a client review or, increasingly, an AI-generated answer. For marketing strategist Liubov Kondrashova, this shift has changed what effective marketing means for law firms. Being visible is important, but visibility alone does not create the...
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