Wednesday, 29 July 2026 09:00 AM
Company Update
Tickets Are Now Available for Luft 12, Bringing Porsche Design, Heritage, and Community Together at Town at Trilith
ATLANTA, GA / ACCESS Newswire / July 29, 2026 / Luftgekühlt is proud to announce Luftgekühlt 12, taking place Saturday, October 10, at Town at Trilith in Fayetteville, Georgia, with tickets now officially on sale. This next chapter continues to build on the brand's recent East Coast presence while bringing Luftgekühlt's signature celebration of Porsche culture to one of the South's most distinctive creative destinations. The Atlanta location creates a diverse, lively, and cinematic setting, with the rich motorsports history of Road Atlanta and the home of Porsche Cars North America as the backdrop. Luftgekühlt brings its unique, community-driven experience to the American South for the first time, while continuing to evolve the format that has resonated so strongly with enthusiasts and creatives alike. With tickets now officially on sale, attendees can begin planning for a weekend that brings together rare air-cooled Porsches, immersive displays, curated experiences, and the passionate community that has become synonymous with every Luftgekühlt gathering.
"Every Luft is shaped by the place that hosts it, Trilith stood out for the thriving creative culture, incredible food and music scene, alongside one of the strongest Porsche communities in the country," says Luftgekühlt and Air|Water Founder, Patrick Long. "With Porsche Cars North America's headquarters just down the road, there's an undeniable connection to the brand that makes this region especially meaningful. Bringing Luft 12 to Georgia allows us to celebrate that heritage while creating a uniquely Southern experience for our community."
Luftgekühlt 12 returns to a region deeply connected to both the event and Porsche's racing heritage. The Luft team has previously produced multiple successful experiences at nearby Road Atlanta in Braselton, Georgia. This circuit is inextricably tied to Porsche having been founded in 1970 but Porsche Club Members, the circuit serves as an active landmark for multiple Porsche racing victories. Luft's timing is especially fitting, as the 10 hour Petit Le Mans & IMSA WeatherTech Championship finale endurance race at Road Atlanta will celebrate its 29th annual race on October 3rd, the week before Luftgekühlt 12. Luft guests can expect to experience this motorsport influence with a celebration of several racing milestones, including 75 years of Porsche in motorsports. A thoughtfully curated collection of historically significant race cars, iconic air-cooled road cars, preservation vehicles, and standout examples from private collections around the world, each selected to reflect the stories and heritage that define the Luftgekühlt experience.
Building on that momentum, Luftgekühlt 12 is expected to attract an unprecedented gathering of legendary motorsport personalities, further celebrating the marque's enduring racing legacy. This year's official Luft 12 event poster pays tribute to Porsche's racing heritage by featuring the iconic Whittington Brothers' 1979 Porsche 935 K3, celebrating one of the marque's most recognizable competition cars during its 50th anniversary year. The poster highlights many of Luftgekühlt's supporting brands. The full partner list includes: Porsche, Porsche Classic, Dunlop, Mobil 1, Hagerty, Broad Arrow Auctions, Singer Vehicle Design, Tag Heuer, Gunther Werks, GW9, Intercity Lines, Meguiar's, Ingram Experience, Ghas Water, and Graham Rahal Performance - each of which will have an engaging activation on-site.
Beyond racing tradition, Luftgekühlt beautifully mixes art, culture, cars, and community in a destination that reflects the broader lifestyle surrounding the brand. As the culture capital of the South, Atlanta infuses a naturally rich appreciation for arts, music, cuisine, and sports. Town at Trilith builds on this local culture to make the ideal backdrop for the next installment of Luftgekühlt. Located adjacent to Trilith Studios, the largest film making campus in North America, Town of Trilith provides a one-of-a-kind canvas that blends architecture, filmmaking, design, creating one of the most immersive settings in Luftgekühlt history. Some of the blockbuster hits and further Trilith information can be found here: https://www.trilithstudios.com/credits. The venue reflects the brand's continued commitment to pairing exceptional automobiles with architecturally and culturally significant destinations that elevate the overall event experience. Its proximity to Porsche Cars North America headquarters and the Porsche Experience Center further reinforces Atlanta's longstanding connection to Porsche, making it a natural home for the next chapter for Luftgekühlt.
Atlanta's central location, along with one of the busiest and best-connected airports in the world, will give convenient access to fans traveling from across the U.S., as well as across Europe and Asia. With the event just three months away, tickets are available for the Opening Night Welcome Party on Friday, October 9th and Admission to Luftgekühlt 12 on Saturday, October 10th. General Admission provides access to the full daytime experience, including all vehicle displays, exhibitor areas, and live programming throughout Town at Trilith, with tickets available here. The Friday evening Welcome Party offers an intimate extension of the event, giving guests access to a curated evening environment with hospitality, standout vehicles, and a look behind the scenes of Town at Trilith.
For enthusiasts interested in featuring their air-cooled Porsches, Luftgekühlt will be processing submissions and sharing highlighted info on accepted cars through the online community at Bramo.co. Owners who have submitted before, will find their cars ready to submit in their profile's garage. If not, it only takes a few minutes to create a profile with photos and details about their car for review. Once vehicles are accepted to be a featured display car within Luftgekühlt's carefully curated exhibition, an email link to confirm and purchase event car tickets will be sent to the owner's inbox. For more information on vehicle submissions, please visit https://luftgekuhlt.com/pages/luft-12-car-submissions. For more information and continuing updates on Luft 12, please visit www.luftgekuhlt.com/.
Media Contact:
Ariana Richard
[email protected]
(818) 667-6051
SOURCE: Luftgekuhlt