Monday, 13 July 2026 09:45 PM
Product Announcements
Time Kills Deals: Are You the Time Killer? - Now Available on Amazon & ChrisGuam.com
RICHMOND, VA / ACCESS Newswire / July 13, 2026 / Dr. Chris Guam Santos, current General Sales Manager at CMA Colonial Kia and former General Manager at Hyman Bros Automotive, has released Time Kills Deals: Are You the Time Killer? - the debut title in The Keys Series, a landmark trilogy on automotive sales and dealership floor leadership.
Published on Independence Day by Santos Performance Group, the book targets a problem every General Manager knows but few have put into words: Time is the silent killer of every deal, and most dealerships are unknowingly training their teams to lose it.
"There should be a question on every sales floor in America: Did you read Time Kills Deals? This book is Key 1. It starts the conversation that changes how dealerships operate." - Dr. Chris Guam Santos
A Voice That Comes From the Floor - Not a Classroom
Dr. Santos built his career from the ground up - salesperson, closer, finance manager, desk manager, and ultimately General Sales Manager and General Manager - accumulating over two decades of front-line dealership experience across the Richmond, Virginia, market. His training methodology, developed through real deals and real losses, forms the backbone of Time Kills Deals.
The book introduces readers to the concept of the "Time Killer" - the habits, systems, and behaviors inside a dealership that silently erode gross, customer satisfaction, and closing ratios - and provides a framework for identifying and eliminating them at every stage of the sales process.
A Pacific Islander First in Automotive Leadership Publishing
Dr. Santos is a native of Guam and a proud Chamorro American Pacific Islander - a community rarely represented in the business and professional leadership publishing space. His voice brings a perspective shaped by cultural values of service, respect, and relentless work ethic, applied to one of America's most competitive retail industries.
In 2009, Dr. Santos was officially recognized by the 30th Legislature of Guam (Certificate No. 45, signed April 3, 2009) as Guam's first Best Hip-Hop Artist - a distinction that reflects both his creative discipline and his standing as a cultural ambassador for the Chamorro community. He serves as an Officer of the CNMI Society of America and as a member of the Guam Society of America, both based in Washington, D.C.
The Keys Series - A Trilogy Built for the Automotive Floor
Time Kills Deals is Book 1 in The Keys Series - a three-part trilogy designed to be the definitive resource for automotive sales professionals and dealership leadership:
Key 1: Time Kills Deals: Are You the Time Killer?
Key 2: Every Deal Every Time
Key 3: My Delivery
Each title builds on the last, giving sales teams and managers a complete system - from deal pacing and urgency to consistent execution and the perfect delivery experience.
About Santos Performance Group
Santos Performance Group is a Richmond, Virginia-based publishing and training brand founded by Dr. Chris Guam Santos. The company develops sales leadership resources for the automotive industry, with a focus on floor-level execution, dealership culture, and closing performance.
Availability
Time Kills Deals: Are You the Time Killer? is available now in paperback ($19.99) and Kindle eBook ($9.99) on Amazon.
ISBN: 979-8-9969533-0-1
For media inquiries, speaking engagements or bulk dealership orders, visit ChrisGuam.com.
CONTACT:
Name: "Chris Guam Santos"
Publisher: Santos Performance Group
Email: [email protected]
Website: ChrisGuam.com
SOURCE: Santos Performance Group