Monday, 08 April 2013 08:15 AM
Toronto, Ontario - April 8, 2013 - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX-V: ISD) (OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce that GraphicMedia, Inc. ("GraphicMedia"), iSIGN's exclusive distributor for Smart Antennas for the American continents, is launching the National Mobile Network.
This network, which was started in co-operation with National Oil & Gas and Marathon Petroleum, will be marketed under the name National Mobile Network (www.nationalmobilenetwork.com). GraphicMedia believes that it will help them build the network of gas bars/convenience stores beyond the current Midwest region of the United States and will allow for different brands and fuel distribution companies as well as independent owner/operators to participate.
Expanding the National Mobile Network to include other gas bars/convenience store operators, will result in a larger member footprint which will help to entice more and bigger advertisers into utilizing the network. Using iSIGN's technology to broadcast to mobile devices is a win/win situation for the gas bar/convenience store operators and advertisers, as both will be able to communicate with consumers in proximity of the cash register, resulting in increased sales and revenues for both parties.
"There are tens of thousands of independent gas bar/convenience store owners across the United States and Canada," said Mr. Ron Leman, GraphicMedia's Chief Executive Officer and President. "The biggest problem facing these operators and owners is the gas consumers who pay at the pumps and as a result never enter the actual store. The National Mobile Network, utilizing iSIGN's exciting new technology, is all about reducing that number and driving foot traffic into the store, which will generate a corresponding increase in both sales volume and revenue."
"The feedback we have received from Graphic and National Oil is that the coupons, solely delivered to mobile devices by our technology, have resulted in increases in the volume of gas being purchased as drivers are filling up their tanks as opposed to partial fill-ups, as well as increased store purchases due to drivers having to enter the stores to redeem their coupons," said Mr. Alex Romanov, iSIGN's Chief Executive Officer.
Presently iSIGN's technology has been installed into approximately 200 National Oil outlets with additional installations taking place daily in the first footprint. Currently 1.2 million phones are being identified per month, with a 20% average interactive response rate.
About iSIGN Media
iSIGN Media is a world leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: IBM and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
About GraphicMedia
GraphicMedia, Inc. has a rich history of providing our Regional and National Clients with innovative marketing services, advertising graphics, and advertising sign services. Our most recent expansion (in 2011) has been in LED advertising display signs. Our Led sign clients range from large convenient store chains, furniture stores, and banks. GraphicMedia intends to integrate i sign technology into its marketing portfolio of products and services, thus giving our clients' an advantage over their competition. Additional information can be found at www.graphicmedia.us
Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
(C) 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
Press contact:
Alex Romanov
iSIGN Media
Belinda RooneyVanessa Harwell
SSPRThinkInk Communications LLP
609 750 9110 305 749 5342, extension 232
[email protected] [email protected]
Ron Leman
GraphicMedia
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