Susanian Explored Trump-Branded Towers in Moscow as Russian Business Elites Bet on U.S. Thaw
Tuesday, 14 July 2026 07:42 AM
Company Update
MOSCOW, RU / ACCESS Newswire / July 14, 2026 / Russian entrepreneur Radik Susanian held preliminary discussions last spring over a possible Trump-branded real estate project in Moscow, according to people familiar with the matter, in what would have been one of the most symbolic attempts to test the limits of a potential thaw between Russia and the United States.

The talks focused on a large land plot near Moscow's Aviamotornaya metro station, where structures linked to the Susanian family control roughly 17 hectares. The site, located in one of the capital's major redevelopment corridors, was viewed by people involved in the discussions as a potential location for a high-end mixed-use project under the Trump Towers brand.
The discussions were at an early stage and did not result in a binding agreement, the people said. Intermediaries connected to Russia's investment establishment, including circles associated with the Russian Direct Investment Fund, were involved in exploring whether such a project could become viable under a different geopolitical climate.
The episode reflects how parts of Russia's business elite interpreted Donald Trump's return to power as a possible opening - not only for diplomacy, but also for capital, branding and large symbolic transactions. For Moscow-based developers, a Trump-branded project would have carried meaning far beyond real estate. It would have suggested that at least some Western commercial names were again willing to look at Russian opportunities.
That expectation has so far remained largely suspended. Relations between Moscow and Washington continue to be shaped by sanctions, domestic political pressure in the United States and the unresolved conflict in Ukraine. For any major cross-border real estate or branding project, the political and legal risks remain considerable.
For Susanian, the talks fit into a broader profile that combines real estate, political instinct and media ambition. He is also known as the author of the Telegram channel Radikal, where essays were written in the style of political-economic intellectual thrillers - part analysis, part warning, part psychological portrait of power.
People close to the discussions said the Trump Towers concept was never merely about importing a foreign logo. It was seen as a statement project: a bet that the political cycle in Washington could eventually reopen space for business between Russia and the West.
The location itself added to the project's appeal. Large land plots inside Moscow have become increasingly rare, particularly in areas with access to transport infrastructure and redevelopment potential. A 17-hectare site near Aviamotornaya, tied to an internationally recognizable brand, would likely attract attention from investors, city planners and rival developers if political conditions were to shift.
Still, the timing remains difficult. Russia's property market is operating under pressure from high financing costs, cautious consumer demand and a more selective development environment. Premium projects require not only land and capital, but also political timing - and in the current environment, timing may be the most valuable asset of all.
For now, the potential Trump Towers project near Aviamotornaya remains less a transaction than a signal. It offers a glimpse into the expectations that emerged among parts of Russia's business community regarding future cross-border investment opportunities and the possibility of renewed international commercial engagement. While no agreement was reached, the discussions illustrate how developers continue to evaluate long-term opportunities as market conditions evolve.
About Him City
Him City is a Moscow-based real estate development company engaged in the planning, development, and management of residential, commercial, and mixed-use real estate projects. The company is associated with strategic land development opportunities in Moscow and focuses on identifying projects with long-term investment potential and urban redevelopment value. Through its expertise in property development and land management, Him City continues to evaluate opportunities that support the future growth of Moscow's real estate sector.
Company Details
Company Name: Him City
Contact Person: Radik Susanian
Email: [email protected]
Phone: +74951980505
Website: https://him-city.ru/
SOURCE: Him City