Thursday, 08 October 2026 10:30 AM
Environmental, Social and Governance
- CNH's latest A Sustainable Year story examines practical alternatives to crop-residue burning and the role of machinery, training and local partnerships.
- New Holland's residue-management approach can help farmers retain soil moisture, return organic material to the ground and reduce reliance on chemical fertilizer.
- The New Holland TT3.50 tractor and mulcher were trialed by Thai rice farmer Pichai Tosa during the April 2026 rice harvest in central Thailand.
NORTHAMPTON, MA / ACCESS Newswire / October 8, 2026 / CNH's latest A Sustainable Year story, highlights how agricultural equipment from its New Holland brand is helping a rice farmer in Thailand explore a practical alternative to burning crop residue.
Pichai Tosa, an established rice and mung bean farmer in Nakhon Sawan province and president of a local rice production group, successfully trialed a New Holland TT3.50 tractor and mulcher on his farm during the 2026 harvest. He used the machinery to chop rice straw so it could be retained on the field or incorporated into the soil.
The trial demonstrates how appropriate mechanization can help farmers manage post-harvest residue while supporting soil health and preparing fields for the next planting cycle. It also illustrates CNH's approach to sustainability: applying its agricultural expertise, machinery and local relationships to practical challenges facing farmers.
Open burning has traditionally provided rice and sugarcane farmers with a fast way to clear fields after harvest. However, the practice contributes to air pollution and greenhouse gas emissions, while the high temperatures generated at the soil surface can damage microorganisms and contribute to soil carbon loss. In the plains of central Thailand alone, around 4.8 million tons of rice straw are burned annually.
"Farmers simply did not have that knowledge that the practice was harmful to the environment. But nowadays, new technologies and innovations have come in, giving us better options." said Tosa.
Building on CNH's crop-residue experience
"Farmers need solutions that work in their fields and respond to the economic and environmental realities of their businesses," said Mark Brinn, Managing Director for Southeast Asia and Japan at CNH. "This trial shows how our equipment, practical training and local partnerships can help turn crop residue from a disposal challenge into a useful agricultural resource. It is the kind of customer-focused innovation that supports more productive and resilient farming."
CNH has also applied a partnership-based approach to crop-residue management in India through its Sustainable Environment Solution program. The program combines mechanized baling with farmer training and field demonstrations.
Read the fully story, "From burning stubble to building healthier soil," visit: https://publications.cnhindustrial.com/a-sustainable-year-2025-2026/stop-stubble-burning-in-thailand
Find more stories and multimedia from CNH at 3blmedia.com.
Contact Info:
Spokesperson: CNH
Website: https://www.3blmedia.com/profiles/cnh
Email: [email protected]
SOURCE: CNH