Wednesday, 22 July 2026 08:00 AM
Partnerships
NEW YORK CITY, NY / ACCESS Newswire / July 22, 2026 / Mixational, a premium mobile bartending, mixology, and event services company, is proud to announce an official partnership with Joe Coffee, one of New York City's most beloved coffee brands.
Through this collaboration, Mixational will offer cocktail and mixology services alongside Joe Coffee's existing program, creating a full-service beverage experience for events across the city. Mixational is now featured on the Joe Coffee website as the cocktail partner of choice.
This partnership reflects Mixational's continued growth as a go-to bar services provider for corporate events, weddings, milestone celebrations, and elevated experiences in New York City, the surrounding areas, and beyond.
From Memphis to Manhattan: A Founder's Story
Chanera Pierce did not set out to disrupt the events industry. She grew up in Memphis, Tennessee, where food and beverage were not just industries; they were the bedrock of culture. The kitchen table, the church reception hall, and the backyard cookout were where community happened, where celebration lived, and where people showed up fully for one another. That early understanding of hospitality as something deeply human would become the foundation for everything Mixational is today.
After relocating to New York City, Chanera built a career across multiple industries, but the pull toward craft, experience, and bringing people together never left her. When life rearranged itself and created space, she did not hesitate. She leaned into her passion for craft beverage, her instinct for elevated experience, and her conviction that the bar deserved to be treated as the centerpiece of any great event, not just an afterthought.
Now in her third year, Mixational has become a trusted bar services partner for corporate clients, wedding couples, and brands seeking premium, seamless event experiences across New York City and the surrounding region.
Changing the Face of the Hospitality Industry
As a queer, Black woman operating at the intersection of elevated hospitality and live events, Chanera has built Mixational in a space that has historically not made room for founders who look like her. She has done it anyway, with precision, professionalism, and a standard of excellence that speaks for itself.
The Joe Coffee partnership is not just a business milestone. It is a signal: that premium craft bartending can be led by a Southern-raised, Brooklyn-based, queer woman of color, and that her vision of what a bar experience can be is one that a brand as respected as Joe Coffee chose to align with.
"Mixational is honored to partner with a brand that shares our commitment to community, quality, and integrity. I look forward to creating meaningful and memorable guest experiences with Joe Coffee Company."
- Chanera Y. Pierce, Founder/CEO of Mixational
A Partnership Built on Shared Standards
Joe Coffee's commitment to quality, craft, and community mirrors the values at the core of Mixational. The partnership creates a natural continuum: from morning to evening, from the first cup to the last cocktail, offering clients a seamless premium beverage experience anchored by two brands that refuse to cut corners.
For Chanera, the vision for Mixational has always extended beyond the bar. The next chapter includes expanding service offerings and geographic reach, deepening the company's presence in brand activations, experiential marketing, and large-scale event production, and building a pipeline for emerging bartenders who want to break into the industry. Underpinning it all is a commitment to creating space for others, because Chanera knows firsthand what it means to bet on herself with the deck stacked against her.
This partnership is one step in that direction.
For event inquiries or to learn more about Mixational's services, visit www.getmixational.com or reach out at [email protected].
To book your Mixational cocktail services with your next cup of Joe Coffee, start an inquiry with Joe Coffee Company.
ABOUT MIXATIONAL
Mixational is a Brooklyn-based premium mobile bartending, mixology, and event services company specializing in corporate events, brand activations, weddings, and milestone celebrations. Known for intentional service, elevated presentation, and seamless execution, Mixational brings the full bar experience directly to clients across New York City and surrounding counties.
ABOUT JOE COFFEE
Joe Coffee is a New York City-based specialty coffee company with cafes throughout the city, known for its quality-driven approach to coffee and commitment to community.
MEDIA CONTACT
Chanera Y. Pierce
Founder/CEO/Lead Bartender, Mixational
212-287-5046
[email protected]
www.getmixational.com
SOURCE: Mixational