Tuesday, 01 September 2026 10:00 AM
Product Announcements
The interchangeable fine jewelry collection lets wearers change gemstone colours, move a favourite stone between settings or personalise both with ease.
AMSTERDAM, NL / ACCESS Newswire / September 1, 2026 / Tirisi Jewelry is bringing personal choice and colour flexibility to the forefront of MILANO TWIST® through the collection's "Your Colour. Your Twist." campaign.
Milano Twist offers a personal palette of colour while the recognisable Milano silhouette remains consistent.
The campaign reflects the central idea behind the interchangeable collection: the colour that feels right in the morning may not be the colour a wearer chooses later in the day.
With MILANO TWIST®, the wearer can replace one gemstone with another, move the same stone between compatible ring, pendant and earring settings, or combine both options to create a different expression.
"Colour is instinctive," said Natascha Zuchouwski-Rotstein, co-founder and designer of Tirisi. "You know when a shade feels right before you can always explain why. I wanted the jewelry to respond to that feeling."
A Colour for Today
Colour can influence the way a look feels, whether a wearer chooses a softer tone, a brighter shade or a colour associated with a particular occasion, season or destination.
MILANO TWIST® allows those preferences to become part of the jewelry experience while retaining the rounded, hand-faceted Milano silhouette as a consistent visual element across the collection.
A wearer can select one signature colour or develop a personal palette over time, creating different combinations without being limited to a single permanent setting.
Change the Colour or Change the Piece
The collection gives wearers two primary ways to personalise their jewelry. One gemstone can be replaced with another, or the same gemstone can be transferred to a different compatible MILANO TWIST® setting.
On the ring, two turns raise the gemstone so it can be lifted from the setting. From there, a preferred colour can move from the hand to the neckline or beside the face in a pendant or earring.
"I don't want a woman to choose one piece only because it holds the colour she loves," Zuchouwski-Rotstein said. "The same stone should go wherever she wants it that day."
A Collection Designed for Everyday Change
The collection can begin with one setting and one gemstone, with additional stones or compatible pieces expanding the available combinations over time.
Tirisi designed MILANO TWIST® around the changing rhythms of everyday life, from work and travel to dinner and celebration, giving the jewelry an opportunity to adapt when a wearer's style or plans change.
"The World Is My Catwalk is not only about the runway," Zuchouwski-Rotstein said. "It is about real life, and real life changes. Milano Twist lets the jewelry change with it."
Collection Availability
MILANO TWIST® is available through selected Tirisi Jewelry retailers. Customers can find a retailer through the Tirisi Point of Sale locator and select the Tirisi Jewelry filter.
Not every retailer will carry the collection or every gemstone colour. Customers are encouraged to contact their chosen retailer before visiting to confirm availability.
Retail locator: tirisi.com/point-of-sale/
About Tirisi
Tirisi is a Dutch fine jewelry brand founded in 2010 by Natascha Zuchouwski-Rotstein and Julian Rotstein. The brand creates contemporary, feminine jewelry inspired by cities, architecture, travel, colour and the lives of the women who wear it.
Learn more at www.tirisi.com.
Media Contact:
Diego van Sommeren
Head of Digital & Brand Development, Tirisi
+31 85 200 3999
[email protected]
https://tirisi.com
SOURCE: Tirisi