Wednesday, 02 September 2026 10:00 AM
Product Announcements
Customers can explore the interchangeable fine jewelry collection in person, including the two-turn ring mechanism and the option to move a gemstone between compatible settings.
AMSTERDAM, NL / ACCESS Newswire / September 2, 2026 / Tirisi Jewelry is bringing the MILANO TWIST® "Your Colour. Your Twist." experience to selected retailers, where customers can explore the interchangeable fine jewelry collection and see its design features demonstrated in person.
Selected Tirisi Jewelry retailers can demonstrate the two-turn ring and help customers explore the Milano Twist settings and available gemstone colours.
The in-store experience gives customers the opportunity to see how the collection works, beginning with the MILANO TWIST® ring. With two turns, the gemstone rises from the setting and can be removed, replaced with another colour, or moved into a compatible pendant or earring setting.
The demonstrations also allow customers to explore available gemstone colours and consider different combinations based on their personal style and preferences.
"You understand MILANO TWIST® the moment you hold it," said Diego van Sommeren, Head of Digital & Brand Development at Tirisi. "The ring turns, the stone rises, and the customer immediately starts thinking about colour and where she would wear it."
Selected Tirisi Jewelry retailers can demonstrate the two-turn ring and help customers explore MILANO TWIST® settings and available gemstone colours.
Seeing the Twist in Person
MILANO TWIST® is designed around an interchangeable concept that can be experienced through demonstration and handling. Seeing the ring mechanism in person allows customers to follow each step of the process at their own pace.
Retail teams can demonstrate the two-turn mechanism, show how the gemstone is lifted from the setting and compare different colour options. Customers can also see how the same gemstone can be placed into compatible pendant or earring settings.
The collection's interchangeable design gives customers the flexibility to change the colour, the setting or both.
Starting With Her Colour
The campaign message, "Your Colour. Your Twist.", provides a starting point for customers exploring the collection: choosing the colour that feels right for them.
Trying different gemstone colours in person allows customers to see how individual tones complement their skin, existing jewelry or particular outfits. From there, they can select the setting that best suits how they want to wear the piece.
"A good retailer can explain the mechanism and show the possibilities, but the final combination should feel like her own," said Natascha Zuchouwski-Rotstein, co-founder and designer of Tirisi. "That is the joy of MILANO TWIST®."
Building a Collection Over Time
Customers can begin with a ring and one gemstone and add compatible settings or additional colours over time. Because the interchangeable gemstone can be used across the MILANO TWIST® collection, customers can explore different ways of wearing their pieces as their collection grows.
The approach allows each customer to build combinations around their individual preferences rather than being limited to one permanent colour or setting.
Availability Through Selected Retailers
MILANO TWIST® is available through selected Tirisi Jewelry retailers. Availability of the collection, individual settings and gemstone colours may vary by location.
Customers planning a special visit are encouraged to use the Tirisi Point of Sale locator, select the Tirisi Jewelry filter and contact their preferred retailer in advance to confirm the availability of MILANO TWIST® and their desired options.
Retail locator: tirisi.com/point-of-sale/
About Tirisi
Tirisi is a Dutch fine jewelry brand founded in 2010 by Natascha Zuchouwski-Rotstein and Julian Rotstein. The brand creates contemporary, feminine jewelry inspired by cities, architecture, travel, colour and the lives of the women who wear it.
Discover more from Tirisi Jewelry at www.tirisi.com.
Media Contact:
Diego van Sommeren
Head of Digital & Brand Development, Tirisi
+31 85 200 3999
[email protected]
https://tirisi.com/
SOURCE: Tirisi