Monday, 03 August 2026 08:50 AM
Diversity, Equity and Inclusion
A world-renowned artist and a hometown business come together to preserve the memories, landmarks, and shared experiences that continue to define the spirit of New Rochelle.
NEW ROCHELLE, NY / ACCESS Newswire / August 3, 2026 / Highlife Health has unveiled the newest installment of its ongoing collaboration with internationally acclaimed graffiti artist CES, transforming another section of the dispensary into a vibrant tribute to the City of New Rochelle and the childhood memories that continue to connect its residents.
The latest mural expands upon CES's growing body of work inside Highlife Health and focuses on the neighborhood landmarks, gathering places, and everyday moments that defined growing up in New Rochelle. Inspired by the shared experiences of CES and Highlife Health founder Jennifer Gierum, the artwork celebrates a city that has evolved over the years while remaining a source of pride and lifelong memories for those who call it home.
Unlike many public art installations that simply depict recognizable landmarks, this mural tells a broader story about community. It reflects the places where friendships were formed, traditions were created, and generations of residents built lasting connections with one another.
"Public art has the power to preserve the stories that make a community unique," said Jennifer Gierum, Founder and CEO of Highlife Health. "This mural is a celebration of New Rochelle-not just its buildings or streets, but the memories people share. We hope visitors recognize pieces of their own story and leave with an even greater appreciation for the city we all love."
CES, whose work has been exhibited and collected around the world, has remained deeply connected to his hometown throughout his career. His partnership with Highlife Health has transformed the dispensary into an evolving gallery that celebrates New Rochelle's history, culture, and identity while making art accessible to the public.
"This project is about honoring where we came from," said CES. "Every neighborhood has places that shape who we become. Bringing those memories to life through art is a way of preserving them for future generations."
The installation reflects Highlife Health's broader commitment to investing in New Rochelle beyond its role as a licensed adult-use cannabis dispensary. Through collaborations with local artists, community organizations, and civic partners, the company continues to create experiences that celebrate the city's culture and encourage community engagement.
The mural is expected to become part of Highlife Health's upcoming second anniversary celebration, where residents, local officials, and community leaders will be invited to view the newest artwork and recognize the role that public art plays in strengthening community identity.
"As New Rochelle continues to grow, it's important to preserve the stories that brought us here," Gierum added. "This mural is our way of giving something back to the city that has given so much to us."
About Highlife Health
Highlife Health is a woman-owned and family-run licensed adult-use cannabis dispensary located in downtown New Rochelle. Since opening, the company has emphasized education, responsible cannabis access, community partnerships, and local investment while supporting artists and initiatives that celebrate the culture and history of New Rochelle.
Media Contact
Jennifer Gierum
Founder & CEO
Highlife Health
New Rochelle, New York
[email protected]
SOURCE: Jennifer Gierum