Thursday, 06 August 2026 08:30 AM
Company Update
WOBURN, MA / ACCESS Newswire / August 6, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a leading Ohio-based distributor serving the plumbing, HVAC, and electrical industries has successfully launched HawkSearch 90 days after project kickoff. The rapid deployment highlights Bridgeline's ability to deliver fast time-to-value for complex B2B distributors modernizing digital commerce.
The distributor operates 14 locations across Ohio and selected HawkSearch following a competitive evaluation. HawkSearch was chosen for its advanced category page functionality, out-of-the-box personalization, and ability to support B2B buying requirements such as customer-specific pricing, product restrictions, merchandising, and complex product data.
"For distributors investing in digital commerce, speed-to-value matters just as much as functionality," said Ari Kahn, President and CEO of Bridgeline. "This customer successfully moved from project kickoff to production launch in 90 days, demonstrating how quickly organizations can begin realizing value from HawkSearch. Rapid deployments like this help distributors improve the buying experience faster while creating a strong foundation for future expansion into advanced AI-powered capabilities."
Built for Complex B2B Product Discovery
The deployment connects HawkSearch with the customer's Unilog PIM and JD Edwards ERP systems, supporting a digital commerce experience built around complex catalog data, customer-specific pricing, product access rules, personalization, merchandising, analytics, and reporting.
The customer selected HawkSearch to improve search relevance and conversion across its plumbing, HVAC, and electrical product catalog. Key capabilities include enhanced SKU and part-number search, machine learning-powered relevance, autocomplete, instant results, personalized recommendations, Unit of Measure normalization, and merchandising controls designed to reduce search friction and improve buyer engagement.
Following the successful launch, the customer is evaluating additional HawkSearch capabilities including Smart Search, Smart Response, Recommendations, and advanced reporting, creating a potential path for broader AI-powered commerce adoption.
About Bridgeline
Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.
Learn more at: www.bridgeline.com and www.hawksearch.com
Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital