Tuesday, 25 August 2026 09:00 AM
Management Changes
Functional Aging Institute co-founder brings decades of entrepreneurship, marketing and 55+ audience expertise to PunchDrunk Digital
MOBILE, AL / ACCESS Newswire / August 25, 2026 / PunchDrunk Digital today announced that Dr. Dan Ritchie has joined the digital advertising agency as an Account Executive, bringing extensive experience helping businesses understand, reach and communicate with Baby Boomer and senior audiences.
Ritchie is the co-founder of the Functional Aging Institute, where he spent more than a decade helping fitness businesses better attract and serve clients over the age of 55. During that time, he coached and consulted with more than 100 fitness companies and helped the organization train and certify more than 6,000 Functional Aging Specialists across 34 countries.
He has also spoken internationally about aging's impact on culture, society and business and has co-authored two books, including work focused on lessons learned from more than a decade studying how businesses can effectively attract affluent consumers over 55.
"Dan brings something to PunchDrunk that is incredibly difficult to replicate: years of firsthand experience understanding how older consumers think, what motivates them and how businesses can communicate with them authentically," said Steve Blanshan, Managing Partner of PunchDrunk Digital. "The 55-plus audience represents an enormous opportunity for many of the brands we work with, particularly in healthcare, senior living and financial services. Combining Dan's expertise with our audience targeting, media and measurement capabilities creates some really exciting possibilities."
Ritchie earned his Ph.D. from Purdue University in 2008 and has been an entrepreneur since opening his first business in 2007. His marketing experience has included direct mail, public speaking, television, YouTube, paid social media, email marketing and content development.
He later created licensed marketing programs for Fit Body Forever and Ageless Fitness, providing business owners with content for social media, email, YouTube, direct mail and public presentations.
"The aging opportunity is here, yet most marketing companies don't have an aging expert on their team," Ritchie said. "I'm excited to bring the language of aspiration and inspiration to campaigns targeting our aging population and combine that knowledge with PunchDrunk's digital capabilities. Boomers and seniors represent a massive market, but too much advertising still misunderstands them, and sometimes even alienates the people it's trying to reach."
Ritchie is also the creator of Purdue University's online course The Longevity Solution and host of The Longevity Masters podcast.
At PunchDrunk Digital, Ritchie will focus on business development and marketing strategy, with particular emphasis on organizations seeking to effectively reach and serve aging consumers.
About PunchDrunk Digital
PunchDrunk Digital is a full-service digital advertising agency helping brands and agency partners connect audience strategy, media execution and measurement. The company develops customized digital campaigns across channels including connected television, programmatic display, streaming audio, paid search, social media and other emerging platforms, with an emphasis on understanding not simply whether advertising generated activity, but how it influenced consumer behavior.
For more information, visit PunchDrunkDigital.com.
Mail: PunchDrunk Digital
11 North Water St.
Suite 10290
Mobile, Al 36602
Phone: 251-265-4485
SOURCE: PunchDrunk Digital