Wednesday, 15 July 2026 01:00 PM
Mergers and Acquisitions
After ten strategic acquisitions executed over three years, NetSpark IP & Telecom and its portfolio converge as OPTRIC under founder and CEO Micah Cooksey: one accountable partner managing the entire technology environment as a single interconnected system.
DALLAS, TX / ACCESS Newswire / July 15, 2026 / OPTRIC today launched as a Total Technology Optimization platform, marking the culmination of a multi-year vision led by founder and CEO Micah Cooksey to unify a fragmented technology industry under a single accountable model. OPTRIC manages connectivity, managed IT, expense management [Telecom Expense Management (TEM) and Utility Expense Management (UEM)], cloud, and cybersecurity as one interconnected system, closing a structural gap that the technology category has carried for decades.
The OPTRIC launch marks the brand-level realization of an acquisition and integration strategy Cooksey has executed over the past three years, building on the foundation of NetSpark IP & Telecom, which he founded in 2009. Over that period, he has architected the acquisition of ten operating companies, each selected to add a specific capability to a platform he had blueprinted from the start, and the acquisition strategy continues as OPTRIC scales. Where the broader industry treated carriers, IT services, and expense management as separate businesses, Cooksey built toward the conviction that customers would ultimately demand them as one integrated system. OPTRIC is the operational expression of that thesis.
"This is the moment I've been building toward for years," said Cooksey. "We're not a telecom company. We're not an MSP. We're not a TEM provider. We're all three, integrated by design, because that's what our customers have always needed: one partner who owns the outcome."
A new category, built by design
The technology industry has spent decades selling pieces. Carriers own access. MSPs manage environments. TEM providers track spend. Customers, meanwhile, have spent those same decades stitching the pieces together themselves, with no single partner accountable for how the decisions perform across the system. Cooksey's strategy was to close that gap not through bundling, but through integration: a platform designed from the ground up to manage technology as a single discipline.
That discipline is built on four interdependent principles that govern every customer engagement: System-Level Visibility, End-to-End Accountability, Continuous Optimization, and Designed Simplicity. Today OPTRIC serves more than 1,000 clients, manages over 35,000 locations, and oversees more than $1 billion in annual technology spend.
One platform. Four capability areas. Complete coverage.
OPTRIC delivers Total Technology Optimization through four integrated capability areas, each connecting into the same underlying platform:
Telecom & Utility Expense Management. Visibility and governance across technology and utility spend, contracts, and assets, continuously managed.
Carrier Services. End-to-end carrier management across wireline and mobility, from strategy through renewal.
Managed Services. Infrastructure, helpdesk, Microsoft 365, hosted voice, and cybersecurity, fully managed across every location.
Cloud & Network Optimization. FinOps, network intelligence, and security governance across cloud and physical infrastructure.
"Carriers know connectivity. TEM providers know spend. MSPs know operations," Cooksey said. "None of them own how those decisions perform together over time. That's the gap OPTRIC is built to close."
The platform takes operational form
To scale the platform he architected, Cooksey recently brought in Daman Wood as Chief Operating Officer. A veteran operator with experience leading integration across multiple technology platform rollups, Wood joined OPTRIC earlier this year to take operational ownership of the system Cooksey built.
"When I joined OPTRIC, what struck me immediately was that the integration wasn't a plan, it was already happening," said Wood. "This is one of the most well-positioned platforms I've encountered in this industry, and OPTRIC is the brand that finally matches the experience our customers already know."
What this means for customers, partners, and the channel
Customers will continue working with the teams and account leads they already know, with no disruption to existing relationships. Leadership across the portfolio remains in place, organized around OPTRIC's four capability areas. Firefly Telecom remains OPTRIC's named partner program for the channel and sub-agent community, preserving the autonomy, relationships, and back-office support that have made it a trusted route to market.
With OPTRIC established as the unified brand, Cooksey turns toward the next chapter: deepening capability integration across the platform's nationwide customer base and continuing the disciplined acquisition strategy that has built the company.
"What's changing isn't who we are to our customers and partners. It's how clearly the market can see it," Cooksey added. "OPTRIC is the brand that finally makes that system visible."
About OPTRIC
OPTRIC is a Total Technology Optimization platform headquartered in Dallas, Texas, founded by Micah Cooksey and built on the combined strengths of NetSpark IP & Telecom and its ten-company portfolio. Learn more at www.optric.com.
Contact
Michael McAteer
Brand Manager, OPTRIC Marketing & Communications
[email protected]
SOURCE: OPTRIC