Wednesday, 01 July 2026 09:15 AM
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NEW YORK CITY, NY / ACCESS Newswire / July 1, 2026 / Kseniia Petrina, CEO and co-founder of Holy Marketing, a full-cycle influencer marketing agency executing more than 8,000 creator collaborations annually across the United States and Latin America, celebrated the launch of her first book, The Creator Factory: How Brands Stop Renting Audiences and Start Owning Distribution, at a presentation held in Manhattan on June 30 at 6:30 PM.
The book distills years of agency operations into a formal methodology - the Creator Factory framework - built around a central argument: brands that rely on one-off influencer deals are, in effect, renting an audience they never own. Every campaign resets the relationship to zero - the reach, the trust, and the data all belong to someone else, and the brand pays for access to it again next quarter. Petrina argues that the only durable path to growth is to build creator infrastructure the brand itself owns: a system for developing, managing, and scaling long-term creator relationships as a permanent distribution channel, not a recurring media expense. Drawing on Holy Marketing's work across the US, Mexico, Brazil, Colombia, and the Dominican Republic, she lays out the operational, cultural, and technological systems required to make that shift at scale.
"Renting an audience feels efficient until you realize you're paying full price every single time," said Petrina. "Ownership is what compounds. That's the entire thesis of the book - stop renting, start building the infrastructure that's yours."
The Manhattan event drew a cross-industry crowd, including representatives from major technology companies, local entrepreneurs, game developers, and marketing agency owners, marking the public debut of a book already positioned as a reference text for the influencer marketing industry. The Creator Factory is available now in hardcover and Kindle editions.
Book details:
Title: The Creator Factory: How Brands Stop Renting Audiences and Start Owning Distribution
Author: Kseniia Petrina
Publisher: Holy Marketing
Print ISBN: 979-8-9966571-0-0
Available on Amazon: https://amzn.to/3SB49yt
About Kseniia Petrina:
Kseniia Petrina is CEO and co-founder of Holy Marketing and President of AMID (Asociación de Marketing Digital e Innovación de República Dominicana). She is a columnist at Campaign US and The AI Journal, with commentary featured in Digiday and Inc. Magazine.
About Holy Marketing:
Holy Marketing is a full-cycle influencer marketing agency operating across the US, Mexico, Brazil, Colombia, and the Dominican Republic, executing 8,000+ creator collaborations annually for leading global and regional brands.
Media Contact Holy Marketing [email protected]
SOURCE: Holy Marketing