Thursday, 20 October 2022 09:00 AM
Company Update
Premier industry award recognizes research- and insights-driven financial services & insurance advertising
NEW YORK, NY / ACCESSWIRE / October 20, 2022 / Influential, the world's leading influencer marketing company by revenue, in partnership with Northwestern Mutual, created an influencer campaign that was today awarded bronze distinction in the Financial Services & Insurance Industry category for the 2022 ARF David Ogilvy Awards, which honors research and insights-driven advertising.
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The Financial Services & Insurance category honors outstanding campaigns related to credit cards, loans, mutual funds, banking, and additional financial services.
Influential and Northwestern Mutual partnered to identify consumer perception of financial services and insurance-focused content on social media, which receives significantly less engagement compared to other industries. As consumers migrate to immersive, video-based social media platforms, the objective of the campaign was to get consumers thinking about personal financial wellness by pairing Northwestern Mutual advisors with micro-influencers across the country that demographically, contextually and psychographically align with the company's ideal customer profile. The effort generated 95% positive consumer sentiment towards Northwestern Mutual's brand.
"Just like physical and emotional health, financial health is essential to our overall wellbeing, and we're proud to see the recognition this campaign has garnered from prestigious organizations like Ogilvy," said Lynn Teo, chief marketing officer at Northwestern Mutual. "This social campaign illustrates the role our expert and empathetic financial advisors play in helping Americans plan for what's most important on their road to financial wellness and it continues to generate positive results."
"Our campaign with Northwestern Mutual was a major success. By leveraging the power of influencer marketing, we were able to broach a conversation around financial wellness with consumers that can sometimes be challenging," said Ryan Detert, CEO and Founder of Influential. "We are proud to receive such a prestigious award like ARF David Ogilvy for a campaign we feel passionate about and are looking forward to continuing our work with the Northwestern Mutual to help consumers think about their financial success in conjunction with Northwestern Mutual."
About Influential
Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 million social media influencers, Influential platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eCommerce sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)
About Northwestern Mutual
Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a holistic planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what's most important. With more than $560 billion in combined company and client assets, $34 billion in revenues, and $2.1 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to nearly five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 97 on the 2022 FORTUNE 500 and was recognized by FORTUNE® as one of the "World's Most Admired" life insurance companies in 2022.
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (investment brokerage services), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance). Not all Northwestern Mutual representatives are advisors. Only those representatives with "Advisor" in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.
About The ARF
Founded more than 80 years ago, the ARF is dedicated to creating, curating, and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has more than 400 members from leading brand advertisers, agencies, research firms and media-tech companies. For more information, visit www.thearf.org.
For more information:
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www.influential.co
SOURCE: Influential