Wednesday, 20 May 2026 04:05 PM
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NEW YORK CITY, NY / ACCESS Newswire / May 20, 2026 / The creator economy doesn't need more hype. It needs better intelligence. That's the premise behind the new podcast from Holy Marketing, an influencer agency running campaigns across the US, Latin America, and the Caribbean - and the first episode delivers.
The show opens with Robert Iaboni, VP of Brand Partnerships & Sales Operations at Fixated, a creator content studio backed by $65 million that manages talent, scripts their content, and distributes it through a 25,000-channel amplification network. In over a decade, Iaboni has personally closed more than 7,000 brand deals. His take on where brands are wasting money is direct: short-form gets impressions, not buyers. "I think YouTube is king when it comes to advertising," he said. "With short-form, you're going to be getting a lot of impressions, but you're not going to be getting an audience that has an affinity towards the creator." The practical implication: TikTok for awareness, long-form for conversion - and Fixated is now offering view guarantees to back it up.
The most counterintuitive signal Iaboni tracks for creator ROI isn't follower count or engagement rate. It's Discord. "We have creators with 200,000 people in their Discord communities, and every single time a brand works with them - renewal, renewal, renewal," he said. Community depth, not reach, predicts whether brands come back.
Co-Founder and CMO Asya Kruglova pushed back on what she calls the 30-day trap - brands evaluating influencer spend on a media buy timeline. "The best way to think about working with creators today is that each piece of content will still work for you even after one week, two weeks - and on YouTube, even three months. That's something you're investing money in for the long term, not a transaction." She's also watching how the supply side is shifting: "Faceless content is going to lose trust fast as AI-generated material floods every platform. The creators who last are the ones building real relationships with their audience - not just pumping out volume."
The podcast itself reflects how Holy Marketing operates: bilingual and cross-market by design. Asya hosts English-language conversations with industry leaders from the US and global creator economy. Kseniia hosts in Spanish - with founders, creators, and operators from Latin America and the Caribbean. Thanks to YouTube's AI-powered translation, every episode is accessible to audiences on both sides of the language divide.
For CEO and Co-Founder Kseniia Petrina, that structure isn't just a format choice - it's a position. "One of the most expensive mistakes brands make in LATAM is treating it as a single market," said Petrina, who has operated across the US and Latin America for over 13 years. "Every country has its own creator culture, its own platform behavior, its own trust dynamics. What converts in Mexico City doesn't convert in Bogotá. This podcast exists to have the real conversations - with industry leaders and creators from both Americas - that most agencies aren't having publicly."
Both Iaboni and Petrina see the market consolidating fast. "Where the creator economy was a wild west, it won't be in two to three years," Iaboni said. "It'll be very predictable, and it'll be a lot easier to understand where to put money to drive business." Agencies that can bridge data, production, and cross-market reach are becoming the default entry point for brands that want to scale.
Holy Marketing, which executes over 8,000 creator collaborations per year and produces more than 5,000 pieces of content monthly, built this podcast as the public layer of a thesis it's already executing at scale.
New episodes are available on YouTube and major podcast platforms.
About Holy Marketing
Holy Marketing is a full-cycle influencer marketing agency headquartered in Brooklyn, NY, operating across the US, Latin America, and the Caribbean. The agency maintains a database of 400,000+ creators across its markets. holymarketing.agency.
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SOURCE: Holy Marketing