Stagwell's Code and Theory Launches Content Operating System for Sports
Professional sports organizations have become media companies, but they're running on infrastructure that was never built for media-company scale. Sponsor renewals, fan engagement, partnership sales and proof of performance all run through the content operation, and the operating infrastructure can't keep up.Consider this: top-tier franchises now manage 80 to 150+ brand partners and publish across 13+ owned channels at a posting cadence 13x the...
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