Bacardi Cocktail Trends Report: Spirits Industry Embraces Practical Progress
As discerning consumers get wise to greenwashing practices, they're looking to the industry to get pragmatic with sustainable progress. Beyond large-scale gimmicks and one-time activations, their focus is on incremental changes that they - and brands - can put into action.The 2025 Bacardi Cocktail Trends Report highlights this practically with research among consumers and bartenders. In France and Germany, respondents ranked buying local and...
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