Hebei Turns to Flash Mobs and Livestreams to Win over North American Tourists
When dancers and musicians took over a corner of Times Square in October, hundreds of passersby stopped to watch, phones raised. The flash mob was part of an ambitious campaign by Hebei province to introduce its rich cultural heritage to North American audiences. Hebei, the region that encircles Beijing, is pioneering a new model for cultural tourism promotion that blends centuries-old traditions with cutting-edge digital storytelling. The...
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