2024 Nielsen Diverse Intelligence Series: Reaching Asian American Audiences
Understanding Asian influence and media consumptionNORTHAMPTON, MA / ACCESSWIRE / July 9, 2024 / NielsenOriginally published on Nielsen InsightsThe Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with this diverse community.Growing in influence and powerThe AANHPI community consists of about 22 million...
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