Thursday, 21 December 2023 02:45 AM
Awards
Criterion Global Wraps a Landmark Year in Global Expansion + LATAM Media Buying
MIAMI, FL / ACCESSWIRE / December 21, 2023 / Criterion Global solidified its position as a leading independent media agency in 2023, particularly with key successes in the vibrant LATAM market. The company accumulated three major accolades, reinforcing its status as a pioneering force in paid media services and global expansion marketing.
Exceptional Achievement in LATAM Media Buying:
Criterion Global's work in LATAM media buying continued to drive impressive results for its clients, in addition to industry recognition. For the third consecutive year, Criterion Global was honored for its global expansion advertising work, earning Gold for Best Campaign by an Independent Agency award at the Festival of Media Awards Latin America, in addition to recognition in Festival of Media LATAM's inaugural Retail Media Award for work using emerging retail media channels to drive commodity export values. This accolade was a testament to the agency's excellence in leveraging paid media services to achieve outstanding campaign results.
Standout Campaigns in Mexico:
In addition to Criterion Global's international media planning and buying work in retail media and export marketing, the firm was recognized for its pioneering luxury hospitality marketing work in Mexico on behalf of Nizuc Resort and Spa in Mayan Riviera, Mexico, on the year of the resort's 10th Anniversary and decade-long partnership with Criterion Global. The campaign's innovative approach and seamless execution earned it "Highly Commended" recognition from the Festival of Media North America, as work for the Mexico-based resort demonstrated the importance of timing in managing cross-border demand generation for seasonal guests from the US and elsewhere.
Looking Ahead: 2 Reasons LATAM is Top of Mind for Criterion Global
As the firm reflects on its most successful year to date for LATAM media planning and buying, the agency is poised to make further investment in its infrastructure and resources to support global expansion for client brands around the world. This includes investment in new key resources, with continued focus on exceptional paid media services and world-class paid media buying services.
With its focus on international media planning and buying, there are two major reasons the firm is bullish on LATAM as a global expansion market:
- As startup funding shrinks in developed markets, funding for new startups in LATAM is comparatively thriving. According to LACVA, the Association for Private Capital Investment in Latin America which tracks private equity and venture capital investment in the region, the number of VC-backed startups doubled between 2020 and 2023 to over 2,500. Leading the wave is Brazil, home to Nubank, Buser (A Flixbus disrupter with over $138M in funding), and Gympass, Mexico, home to Kavak, competitor to Copart, which has received $1,283,250,000 in funding as well as Jüsto (an emerging retail media partner for Criterion Global's Festival of Media LATAM-awarded export campaign), and finally Chile, home to another Criterion Global partner, Cornershop, the quick grocery delivery firm. While some anticipate the investment may level-off from 2024 onward, this rush of VC funding is a contrast to the cooling of capital investments in European and North American startups. Additionally, it's cemented key players-to-watch who themselves may be well-poised for global expansion.
- Additionally, LATAM is poised to be a commodities goldmine in the global energy transition to renewables. Across all South American countries, commodity exports account for roughly 85% of total merchandise trade (The Economist). These rich resources represent an opportunity for suppliers to enhance export marketing value by courting buyers eager for clean supply chains and friendly import routes. And these commodities may also boost the livelihoods for these markets as well, creating wealth and economic stability. To illustrate: electric vehicles require 3-4x more copper than combustion vehicles, and renewable energy plants use vastly more rare minerals * than traditional power plants. In particular, this means markets like Chile, a LATAM leader for lithium and copper, or Brazil, with rich graphite, tin, and nickel mining, both well suited to capitalize on growing global commodities demand.
About Criterion Global:
Criterion Global is a leading international media planning and buying agency, renowned for its expertise in global expansion and paid media services. In 2024, Criterion Global will also re-launch its dedicated LATAM advertising market hubs for Brazil, Mexico, and Chile and other high-demand international markets for media planning and buying to include market research resources and links to pertinent case studies on the firm's work in each market.
Contact Information:
Amy McKeever, VP Communications
Criterion Global
[email protected]
+1 646 330 4673
https://criterionglobal.com
SOURCE: Criterion Global