Friday, 17 February 2023 01:00 PM
Company Update
SANTA CRUZ, CA / ACCESSWIRE / February 17, 2023 / WeShape, a company that is seeking to change the very concept of fitness as we know it, is seeking to turn the page for those who feel guilty about not achieving their weight loss goals for the New Year. The tide is already turning against the concept of people thinking of the New Year as the apt time to turn over a new leaf, whether it is in terms of losing weight or trying to achieve a certain body type. Losing weight and improving fitness are some of the most common New Year's resolutions. The problem is that people consider numbers on the scale to be an indicator of mental and physical fitness. While they might go all out to achieve such goals in the first month of the year, this desire to become fitter is difficult to sustain and usually fizzles out within a short period. This is because the motivation to lose comes not from internal sources, but from external sources due to societal expectations around what a fit person looks like.
Said Katie Bramlett, co-founder of WeShape, "We are seeking to overturn the very concept of fitness. The toxic concept of fitness is defined by numbers on the scale and has to shift for people to achieve fitness in the true sense. I have been a part of the fitness industry for a long period and helped people to achieve their fitness goals in terms of weight. I realized that even when they did manage to reach their target weight, it rarely made them happy as the motivation was not internal. This led me to rethink the entire concept of fitness and that is how WeShape was born. At WeShape, we define fitness in terms of how good we feel in terms of our mind-body connection. When a customer joins our program, the first step we take is to get them to complete an assessment as to what they hope to achieve in terms of fitness and that is definitely not a number on the scale or their pant size. WeShape hopes to shift the focus in order to create a more meaningful and long-term approach to wellness."
According to Katie, many people hesitate to join a gym or even undertake online fitness programs as such generalized fitness programs are too strenuous for them. The only other alternative is to hire a personal trainer and that is highly expensive for most people. The greatest differentiator for WeShape's program is its personalized scalability. The program is all about self-acceptance and body appreciation, along with creating a deeper connection with self and the WeShape community.
Concluded Katie, "Whenever people make a New Year's resolution to have a really dramatic health change overnight, they are setting themselves up for potential disappointment. They experience what I call fake fulfillment even if they manage to achieve their goals, and that is also very rare. At WeShape, we encourage people to question why we have the idea of weight as a parameter of fitness and lead them into deeper questioning about the underlying reasons for such notions so that they can shift their focus. We replace the concept of New Year's resolutions with a series of challenges that are not about getting validation from others but about having a better mind-body connection. Programs focusing on numbers just don't work when it comes to helping us feel fulfilled. We instead focus on a long-term and more sustainable approach through a four-point framework of intention, movement, community, and belief systems."
WeShape's four-point framework aims to shift how we look at fitness, through the setup of a customized program for greater levels of movement, and support members when they face challenges through their health and wellness journey via the form of regular calls with trainers and community members. The fourth cornerstone of the framework is regular podcasts that provide users with access to a wide array of experts who challenge their belief systems regarding fitness and make them more knowledgeable. Instead of tracking calories, WeShape tracks fitness in terms of pain, sleep, energy levels, and self-confidence."
Katie challenges the very concept of the weight-centered New Year's resolutions as she feels they are based on an outdated value system which led to the formation of toxic ideas about ideal weight. Her solution is to instead take up WeShape's approach to fitness that in the long run is more sustainable, customized, and beneficial to their mental well-being. When the focus shifts from how we look to how we feel, fitness becomes more accessible and achievable as it comes from the inside and is about being comfortable in your own skin.
About WeShape:
WeShape is a web-based progressive web platform that is seeking to change the overall approach to fitness through a more sustainable fitness approach that focuses on better connection with the body and community support.
Media Contact
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SOURCE: weshape