Thursday, 31 March 2022 05:25 AM
Company Update
HILLARYS, WA, AUSTRALIA / ACCESSWIRE / March 31, 2022 / Long gone are the days of hiding your underwear or lingerie underneath layers of clothing. Brands are becoming more innovative than ever, and consumers are wanting to show off their dainty undergarments. One of this year's biggest fashion trends is the bra top - literally. In addition to the softer, knit bras and bralettes, traditional cupped silhouettes are also making a statement this season.
During the Spring/Summer 2022 fashion shows, major international and global fashion powerhouses sent models down the runway in complete looks, sans shirts. According to research company NPD, sports bra sales have risen by 32 percent since the start of the pandemic, while bralettes and wireless bra sales rose by five percent. However, women want to feel good just as much as they want to look good these days.
For rising entrepreneur Skye Drynan, creating the perfect bra to empower women and make them feel comfortable and confident is her primary goal. After spending time working on Wall Street, Drynan decided to take all of her analytical skills to merge with her love of fashion - so, she created her namesake brand, House of Skye. As CEO and designer of the fashion house, Drynan brings more than 20 years of experience in the industry and is now involved in working major A-list celebrities as well.
Drynan's strategic approach to House of Skye has proven to be both innovative and successful. Most notably, the brand's Sexy Back Bra is first-of-its-kind, integrating biotechnology with comfort and quality. The bra appears to be a complex web of straps, but they are actually hidden and secure to each woman's body to provide the perfect illusion to one's eye while also offering great shape and support.
The bra is designed to pair well with any type of top, whether it be a sexy strapless dress or simple T-shirt. It is patented in more than 111 countries and has many more pending. The product has 22 adjustable straps that are comfortable and supporting, clinging to a woman in all the right places. Each piece is carefully thought of, incorporating top quality, design and versatility.
To learn more about this female entrepreneur, check her out on Instagram @SkyeDrynan. To shop House of Skye and the new Sexy Back Bra, visit the website www.houseofskye.shop or Amazon shop.
Media Contact:
Email: [email protected]
Address: 56 Harcourt Dr, Hillarys, WA, 6025
SOURCE: House of Skye