Monday, 18 September 2023 02:30 PM
Company Update
MIAMI, FL / ACCESSWIRE / September 18, 2023 / Travelers flying through Miami International Airport (MIA) can now stay strong with the pioneer in bevtech, DRINKWATR™. Commencing this past Labor Day Weekend, the trailblazing water brand is making waves at select MIA locations, marking a significant milestone in its journey to redefine daily drinking water standards, globally.
Anthony Bold, the design oriented, innovative entrepreneur and CEO behind WATR™ and its sub-brand DRINKWATR™, announced the retail channel as the latest in a series of growth initiatives aimed at increasing the opportunity for people to have access to higher quality electrolyte enhanced drinking water, in their most vulnerable health moments. "Traveling takes a toll on the body, and we want to make sure those traveling through MIA have access to our incredible product," said Bold.
The expansion into Miami International Airport follows DRINKWATR's impressive 2023 performance, during which the company saw exponential growth, especially within the class A market segments-spaces traditionally occupied and dominated by major legacy brands. This booming success in sectors like luxury, premium hospitality, and premium athletic clubs has positioned DRINKWATR™ as a formidable new player.
Anthony Bold's focus on leveraging advanced tech solutions and innovative strategies has positioned DRINKWATR™ as the pioneer of an emerging market known as "bevtech." Additionally, an emphasis on global reach, commitment to quality, and an unwavering dedication to the consumer, are driving the brand's escalating market value.
Mr. Bold commented, "Our specific intention is to increase the quality standard for daily drinking water, globally. We are starting with quality bottled products that best serve our customers. In this case, providing customers with access to our products in moments where they need it most, and are most vulnerable, in terms of health, is important to supporting them. Airports are one of those key places. We are here to keep them strong, inspired, and motivated to live their highest quality life, and achieve the best version of themselves."
The rollout will be in a sequence of phases. Phase one was initiated over Labor Day Weekend, whereby customers can find DRINKWATR™ in select outlets. Starting next year, Phase two, will, among other things, include a unique digital infrastructure to connect consumers with the nearest DRINKWATR™ retail partner, within the airport ecosystem.
About DRINKWATR™
Founded by Anthony Bold, DRINKWATR™, a brand firmly establishing the bevtech market category, is a proud subsidiary of WATR™. DRINKWATR™ is focused on elevating the quality standard of daily drinking water, globally. The brand is driven by design, technology, agility, innovation, quality, and an unwavering commitment to the customer. For further details, please visit: www.drinkwatr.com.
Media Details
Website URL: https://drinkwatr.com/
Company Name: DRINKWATR
Email address: [email protected]
SOURCE: DRINKWATR