Authority Sharks PR Announces Expansion of Company After Serving over 3000 Clients in Just Under 3 Years

NEW YORK, NY / ACCESSWIRE / December 8, 2022 / Authority Sharks PR announced Monday that they are expanding their company to meet demand for services after serving over 3000 clients in just under 3 years.

The public relation powerhouse that helps businesses and entrepreneurs control their narrative online has been responsible for helping several businesses build credibility, authority and positioning amongst their competitors.

Authority Sharks Executive Shahrez Hayder released: "Our company has been focused on hiring key positions so that we can keep up with demand. In the current economic climate businesses are looking for ways to stand out and drive more revenue. Now more than ever, they are looking to control their narrative online and become undeniably credible as consumers are more careful about where they spend their money."

Some key positions that the company has hired and is continuing to hire are publicists, journalists and infrastructure development teams so that each company and entrepreneur's story is written in a timely fashion while up-keeping quality.

AUTHORITY SHARKS ON THE IMPORTANCE PUBLIC RELATIONS

In the book "The 22 Immutable Laws of Branding" it is clearly stated that the third law of branding is the law of publicity.

Summed up by Samual Thomas Davies, The law of publicity states:

"The birth of a brand is achieved with publicity, not advertising.

What others say about your brand is more potent than what you can say about yourself. That's why today's brands are built with publicity first and maintained by advertising.

A new brand must be capable of generating favorable publicity in the media, or it won't have a chance in the marketplace."

Practically, when a company says something about their product or service, it's advertising. However, when a third party credible source says something, it is incredible branding.

Brands are built with strong PR, and are maintained with advertising.

"Our goal is to help our clients build unshakable brands that are known, liked and trusted by today's skeptical consumer. In fact, today's consumer is the most educated and most skeptical of any consumer in history. They see through the smoke and mirrors, they see through the sales tactics and they see through great marketing. When someone else is saying your product or service is the best, or when someone is validating your business. You have a competitive edge and you are earning business through trust." Hayder States

PR IN THE SEARCH ENGINE:

According to GE Capital Retail Bank, 81% of retail shoppers conduct online research before buying. The overwhelming majority of retail consumers start their journey with online research.

For decades PR has been in newspapers, television, and magazines. However, in today's digital world, buyers are making a simple Google search before purchasing. What they see on the first page of that search could determine if they will buy the product or service.

Well known SEO expert Neil Patel Agrees that "​​75% of people will never scroll past the first page on a Google search, which is why you need to rank on page 1 of Google. You can't afford to be ranking on the second, third, or fourth page. You just won't get the clicks and traffic you need to make SEO worth your time and money."

How SEO works in PR is based on domain authority. Domain authority is how much authority a certain website has and based on that, how well it ranks on google. For example, when a publication has a domain authority score of 90, it is a lot more likely to rank on page 1 than one that has a domain authority score of 45.

The team at Authority Sharks has access to over 400 publications that all vary in domain authority scores and each one of them have different benefits for the business that is getting featured. Additionally the company has a team of expert publicists that know how to craft headlines, and copy to give it the best chances of ranking on page 1.

"Our goal is to make sure when people search up our clients names, businesses and products, they see credible and authoritative publications speaking highly of them - That too on the first page of google. We've helped thousands of clients become authorities in their field and to prove it, all they need to do is conduct a simple search." Hayder explains.

EXPANDING WHILE MAINTAINING A TIGHT-NIT RELATIONSHIP WITH CLIENTS

Authority Sharks is expanding to meet demand, however the company has stated on several occasions that they will maintain the highest level of quality and strong relationships with their clients.

"PR is a game of relationships. Our job is to understand our clients, understand their goals, and understand how they envision their brand to be. Our mission is to help them control their own narrative online so that they can be successful in business.

By scaling up and growing to a top PR company means that we will continue to give the best service. Tell the stories and grow our. clients brands at the highest level. Our clients are sharks, and so are we. We roll together and grow together." Says Hayder.

Name: Shahrez Hayder
Contact: [email protected]
Company: Authority Sharks

SOURCE: Authority Sharks