Saturday, 24 September 2016 06:20 AM
The Eastern Nigeria-Inspired Line Will Feature 20 Pieces of Evening, Cocktail, and Bridal Couture
Los Angeles, CA / ACCESSWIRE / September 24, 2016 / Jennifer Onah, the designer, founder, and creative director behind fashion house FERONA, recently unveiled the brand to the public. Once completed, FERONA’s first project, a 20-piece collection, will officially mark its launch.
Los Angeles, CA / ACCESSWIRE / September 24, 2016 / Jennifer Onah, the designer, founder, and creative director behind fashion house FERONA, recently unveiled the brand to the public. Once completed, FERONA’s first project, a 20-piece collection, will officially mark its launch.
According to a representative of FERONA—which was based in London—most of the brand’s pieces are commissioned by appointment only, ensuring that each client receives a couture experience. However, after Onah visited Nigeria to explore the market, she decided to create a collection that was inspired by the culture and traditions of the country. This December, the collection will be showcased at an exclusive show in Lagos, giving the brand the opportunity for the exposure needed to attract the right clientele and put this label on the map.
"Renowned for relevant couture that offers versatility, function and wearability, the artistic approach of the house is rooted in the heyday of couture and embodies a modern effortless glamour," said Onah.
"Each and every individual piece is created with the highest level of craftsmanship, using traditional haute couture hand embroidery techniques by a team of some of the very best couture specialists, trained to the highest level in the creation of haute couture."
At this time, Onah and the FERONA team have taken the project to Kickstarter, where they seek the necessary funds to produce the 20-piece collection and orchestrate the launch fashion show. In exchange for the public’s support, Onah is offering a wide variety of perks—such as the opportunity to create a custom couture bridal gown or preview the new collection before it hits the runway.
Individuals interested in learning more about FERONA can visit the project’s Kickstarter page for additional information.
About FERONA
Inspired by the culture and traditions of Eastern Nigeria, FERONA is currently working on a new line called “20th Century Masquerade.” The unique details from this culture have been used as the inspiration behind a 20-piece collection to be debuted in Victoria Island, Nigeria at the brand’s official launch. Creative director and founder, Jennifer Onah, cites her own heritage as the core inspiration for her designs. The FERONA brand aims to build the business into an international luxury lifestyle brand. For more information, please visit http://goo.gl/JYFnlA
(949) 555-2861
Source FERONA
Source FERONA